Job Opening: Deputy Manager/Manager Marketing

Reports to: Head Marketing & Admissions

Location: University Campus, Bavdhan, Pune, Maharashtra 411021

Nature and Days of Work: Full-time, On-site (Monday to Friday; flexibility required for events, campaigns, and travel)

About Nayanta University:

Nayanta University in Pune is an emerging multidisciplinary institution committed to academic excellence, real-world learning, and inclusive practices. Supported by leaders from industry and academia, the University aims to build a strong, mission-driven brand rooted in innovation, transparency, and equity. With a culture dedicated to diversity, inclusion, and merit-based admissions, Nayanta is building a future-ready learning ecosystem for the leaders of tomorrow.

Why Join Us:

Strategic Branding Impact: Play a pivotal role in building the founding marketing strategy of a new-age university.
Creative Ownership: Lead the development of digital presence, brand identity, content strategy, and outreach campaigns.
Collaborative Culture: Work with leadership, faculty, admissions, and media partners to shape the University's voice.
Professional Growth: Opportunity to build effective campaigns, manage budgets, and drive performance and engagement.

Key Responsibilities

1. Content Development & Brand Communication

Planning and development of content for social media, emailers, brochures, and campaign assets.
Create briefs, provide feedback, and approve creative assets for digital channels and print collaterals.
Ensure brand consistency, accuracy, and tone across all marketing platforms.
Coordinate with internal teams to highlight academic programmes, student stories, campus news, and events.

2. Social Media & Online Engagement

Develop, implement, and manage the social media strategy for brand visibility and audience engagement.
Monitor digital trends and leverage storytelling to enhance the University's digital presence.
Track engagement analytics and develop insights for content planning.

3. Event Marketing & Outreach

Plan and execute marketing support for admissions events, webinars, open houses, and school outreach sessions.
Collaborate with the Admissions and Operations teams to ensure event visibility, branding, and post-event follow-up.
Merchandise design, development, stock keeping, and execution for university gifting and other collaterals.

4.Digital Strategy & Campaign Management

Design and execute the end-to-end digital marketing strategy across platforms, including Google, Meta, LinkedIn, and others.
Collaborate with the team and manage agency partnerships for performance marketing, SEO/SEM.
Track campaign performance, monitor KPIs, and optimise for reach, lead quality, conversion, and cost efficiency.
Manage media spends, optimise budgets, and maintain performance dashboards.

The stated responsibilities are not an exhaustive list of duties. Employees may be required to perform other job-related tasks as necessary.

Qualifications & Experience

Education

Postgraduate degree in Marketing, Communications, Digital Media, or a related field (preferred).
Certifications in Digital Marketing, SEO/SEM, or Analytics (desirable).
Hands-on experience of working with creative tools like Canva, Adobe Suite, InShot, etc.

Experience

35 years of experience in digital marketing, brand management, media planning, and/or event marketing.
Experience in higher education, ed-tech preferred.
Strong portfolio of digital campaign management and content strategy.

Technical Competencies

Proficiency in digital campaign tools (Google Ads, Meta Business Suite, LinkedIn Campaign Manager)
Experience with performance analytics, CRM, and marketing automation
Budget planning, vendor/agency management
Strong content and communication skills (verbal and written)

Personal Attributes

Creative thinker with a strategic mindset
Excellent communication, storytelling, and presentation skills
Self-motivated, with a strong sense of ownership, accountability, and agility. and attention to detail
Ability to collaborate across departments and manage cross-functional projects
Passion for building impactful brands in the education sector

Remuneration:

Compensation will be competitive and benchmarked to industry and sector norms commensurate with experience and qualifications.

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