About EnviPack

EnviPack is a growing B2B procurement platform serving D2C, e-commerce, logistics, hospitality, and manufacturing businesses across India.

We simplify sourcing of packaging materials, consumables, and operational supplies through reliable, end-to-end procurement solutions.

Driven by transparency and education-first sustainability, we help businesses make informed, scalable procurement decisions.

Role Overview

We are looking for a Digital Marketing & Creative Manager / Executive to manage and execute our organic social media, paid advertising, and digital creative requirements. This role requires a balance of strategy, creativity, execution, and performance tracking, with strong ownership across platforms and deliverables.

Key Responsibilities

Social Media Optimization (LinkedIn, Instagram, Facebook)
Plan and execute monthly social media strategy aligned with brand goals
Create and manage:

8 reels + 12 static creatives per month
1520 stories per month (Instagram/Facebook)

Develop and maintain a monthly content calendar
Handle captions, hashtag research, scheduling, and posting
Ensure profile hygiene (bio, highlights, story icons)
Manage basic community engagement (comments and DMs)
Maintain a response time of 46 hours during business hours
Monitor mentions and basic UGC for engagement opportunities
Customize content formats per platform (LinkedIn-first content, reels for IG, etc.)
Share monthly performance reports with insights
Paid Ads Management (Meta & Google)
Set up, audit, and manage ad accounts
Plan and execute campaigns (Traffic, Conversions, Remarketing)
Handle ad copywriting, audience targeting, and budget planning
Perform weekly campaign optimization and A/B testing
Implement and manage:

Meta Conversion API
Google Enhanced Conversions

Monitor monthly budget pacing and performance forecasting
Maintain and refresh custom, lookalike, and website audiences
Maintain a structured ad creative and copy library
Prepare weekly/monthly reports with actionable insights and next steps
Website & Product Creatives
Design product creatives for all website listings
Work with client-provided images (existing library/web-sourced)
Ensure visuals align with brand guidelines and layouts
Optimize images for fast website loading (WebP, compression)
Follow standard file naming conventions
Define and design product image views (main image, lifestyle, feature highlights)
Website Creative Design
Design:

Product images
2324 sub-category banners
5 category icons

Maintain consistent brand theme, color palette, and layouts
Ensure desktop and mobile responsiveness
Provide alt-text and metadata suggestions for all creatives
Deliver final source files (PSD/AI/Figma)
Verify usage rights for client-supplied images
Communication & Performance
Participate in weekly/bi-weekly review and planning calls
Manage content approval workflows and timelines
Act as a point of contact for urgent campaign or technical issues
Conduct pixel, tag, and tracking audits
Perform quarterly competitor analysis (35 competitors)
Integrate basic SEO keywords into social captions (especially LinkedIn)

Skills & Qualifications

25 years experience in digital marketing and creative execution
Strong knowledge of social media platforms and paid advertising
Hands-on experience with Meta Ads and Google Ads
Proficiency in Canva, Adobe tools, or Figma
Strong analytical, reporting, and optimization skills
Excellent communication and coordination abilities
High ownership mindset with attention to detail

What We're Looking For

A balance of creativity and performance thinking
Someone who values systems, structure, and consistency
Ability to execute independently and improve continuously
Belief that education and clarity drive sustainable marketing

Skills: seo,digital marketing,content strategy,social media management,performance marketing,meta ads,visual design,google ads

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