Summary

Position Summary

Analyst Brand Research & Insights

Looking for candidates who can support our strategic marketers with targeted research, communications, campaign support, event planning, and reporting, by leveraging strong marketing research, storyboarding, data analysis, and presentation skills. Someone with experience in external research, market sensing, marketing communications, reporting, building relationships, sharing new ideas, and working in teams, is open to learning and can quickly adapt to the changing business requirements.

Key skills and professional experience:

Experience of 1-2 years in external research and interaction with marketers based in the U.S.
Sound knowledge of professional services marketing, digital platforms, and secondary research skills
Exposure to information and databases such as D&B Hoovers, BoardEx, Cap IQ, Thomson Reuters, Gartner/ Forester, Factiva, etc.
Strong MS Office skills, especially Excel and PowerPoint
Ability to present data analysis in intuitive graphical and tabular formats
Basic understanding of key digital and social media channels and content platforms website, email, webcasts, podcasts, ads, Twitter, LinkedIn, etc. and how they help drive client engagement
Ability to combine research findings with the knowledge of digital marketing channels and offer recommendations that inform marketing/campaign strategy
Excellent verbal and written communication skills in English
Be innovative, take initiative, and adapt to changes per the business requirements
Attention to detail with strong ownership of the tasks assigned
Excellent team player with experience working in virtual teams
Ability to understand the big picture and deliver as per the expectations with limited guidance

Work you'll do:

As an Analyst in the USI Brand Research & Insights team, you would support marketing operations and secondary research for various campaigns related to industries, markets, and functions; conduct analysis; and assist in the preparation of reports/updates with minimal guidance from senior members of the team. Should be able to look at open space opportunities and alert the leadership. Should be able to uncover what is trending and provide actionable insights, quickly analyze information, spot exceptions or trends, and conduct required follow-up. Should be team-oriented with a proven ability to manage multiple activities and competing demands simultaneously.

Key job responsibilities include:

Responsible for supporting Deloitte's U.S.-based Functions Strategic Marketers with work products such as Competitive Intelligence reports, SOV analysis, Market Assessment reports, executive profiles, and other client-facing materials
Develop strong client relationships and drive successful marketing programs through deliverables like list building, marketplace reports, ROI analysis, etc.
Regularly interact with marketing teams to understand and adapt to the changing requirements and priorities
Develop insightful reports, support events, and curate content for internal and external communications to help the leadership to make strategic decisions
Conduct company and industry research, analyze, and share observations/ insights in a presentable format
Analyze Deloitte and its competitors activity specific to a function or industry on a regular basis and share updates with the client team
Adhere to the processes, protocols, reference material, and tools for developing deliverables

The team

The Brand Research & Insights (BR&I) team is part of the broader Brand Marketing & Communications team. The USI BR&I team supports strategic marketers in developing and implementing effective marketing strategies and plans across industries, regions, and functions. The team provides a wide range of services, which help the Business Chief Marketing Officers, Strategic Marketers and Partners, Principals, and Directors (PPDs) expand client relationships and build Deloitte's presence and reputation in the market. It develops marketing and research-based insights through competitive intelligence reports, executive profiles, persona-based research, event analysis, research material, and marketing brochures to equip leadership teams drive strategic initiatives and win business for the firm.

Qualifications

Required:

Any Graduate degree
MBA or an equivalent Master's degree

Location: Hyderabad

Shift Timings: 11am to 8pm

How You'll Grow

At Deloitte, we've invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunitiesincluding exposure to leaders, sponsors, coaches, and challenging assignmentsto help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people's growth and development. Explore DU: The Leadership Center in India

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte's culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people, and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte's impact on the world.

Our purpose

Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas and perspectives, and bring more creativity and innovation to help solve our clients most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India .

Benefits To Help You Thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financiallyand live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 323141

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