Job Description: Marketing Operations & Automation Executive

Location: Bangur Nagar, Goregaon West, Mumbai

Work Mode: Work from Office (WFO)

Experience: 2–3 years

Joining: Immediate / Immediate joiners preferred

Work Timings: 12:30 PM – 9:00 PM IST

Working Days: Monday to Saturday

Laptop: Must have their own laptop

About Mudita

Mudita is a dynamic EdTech company focused on equipping individuals with future-ready skills through live online workshops, coaching sessions, training programs, and technology-enabled learning experiences.

We are looking for a Marketing Operations & Automation Executive who can take ownership of the day-to-day execution and coordination of our digital marketing operations.

This role sits at the intersection of marketing operations, agency coordination, WhatsApp marketing, email marketing, CRM, marketing automation, and funnel execution.

The ideal candidate is highly organized, proactive, comfortable with technology, strong at follow-ups, and capable of ensuring that multiple marketing campaigns and funnels run smoothly without operational delays.

Key Responsibilities Marketing Agency & Campaign Coordination

Act as a key coordination point between Mudita and our external digital/performance marketing agencies.
Coordinate the execution of multiple marketing campaigns and funnels simultaneously.
Ensure agencies receive all required videos, campaign assets, information, access, and approvals on time.
Regularly follow up with agencies to ensure campaigns are launched and running as planned.
Coordinate requirements and resolve operational bottlenecks that may delay campaign execution.
Maintain clear communication between agencies and relevant internal stakeholders.
Track pending actions, requirements, and deliverables across different campaigns and agencies and ensure timely closure.

Meta & Digital Marketing Operations

Coordinate and maintain operational requirements related to Meta/Facebook/Instagram advertising accounts and pages.
Ensure relevant ad accounts, pages, and marketing assets have the required access and permissions.
Coordinate ad-account funding requirements to help prevent campaign interruptions.
Track whether scheduled campaigns are live and escalate operational issues to the relevant agency/team.
Maintain organized records of marketing accounts, pages, accesses, campaigns, and related assets.
Coordinate with external agencies for smooth execution of Meta advertising campaigns.

Note: This is not primarily a media-buying role. The candidate is not expected to independently run or optimize Meta Ads but should understand how digital advertising and campaign operations work.

WhatsApp Marketing & Automation

Independently execute WhatsApp marketing campaigns using AiSensy or similar platforms.
Create and manage WhatsApp broadcasts, templates, campaigns, and automated communication journeys.
Coordinate and manage WhatsApp template requirements and approvals.
Maintain relevant audience/contact lists and campaign requirements.
Schedule and execute WhatsApp communication for different marketing funnels.
Work with internal and external stakeholders to implement and troubleshoot WhatsApp automations.

Email Marketing & Automation

Create, schedule, and manage email marketing campaigns using Mailmodo or similar platforms.
Set up and manage email automation workflows and sequences.
Test email campaigns and workflows before deployment.
Maintain mailing lists and coordinate campaign requirements with relevant teams.
Ensure email campaigns and automated journeys are executed as planned.
Identify and escalate technical or operational issues when required.

CRM & Marketing Automation

Work with GoHighLevel (GHL) or similar CRM/marketing automation platforms.
Use the CRM for day-to-day marketing and funnel-related requirements.
Coordinate with external automation partners for the implementation and maintenance of marketing automations.
Support the setup and testing of workflows connecting CRM, WhatsApp, email, and other marketing systems.
Identify issues within existing workflows and coordinate with the relevant automation partner until they are resolved.
Ensure automations required for different campaigns and funnels are functioning correctly.

Funnel & Marketing Technology Support

Create and manage basic marketing funnels using AI/no-code tools where required.
Understand the customer journey across ads, funnels, CRM, WhatsApp, and email.
Coordinate the different components required to make a marketing funnel operational.
Use AI tools to support faster campaign, funnel, and marketing-operations execution.
Quickly learn and adapt to new marketing, CRM, automation, and AI tools introduced within the organization.

Requirements

2–3 years of relevant experience in digital marketing, marketing operations, marketing automation, CRM, lifecycle marketing, or a similar role.

Hands-on experience with WhatsApp marketing and email marketing platforms.

Experience with tools such as AiSensy, WATI, Interakt, Gallabox, Mailmodo, Mailchimp, Brevo, ActiveCampaign, or similar tools.

Familiarity with CRM and marketing automation platforms such as GoHighLevel, HubSpot, Zoho CRM, LeadSquared, or similar tools.

Good understanding of digital marketing funnels and the customer journey from advertisement lead capture CRM WhatsApp/email communication conversion.

Basic understanding of Meta Ads Manager, Facebook/Instagram pages, ad accounts, campaigns, and digital advertising terminology.

Experience coordinating with digital marketing/performance marketing agencies or external vendors is preferred.

Strong coordination, follow-up, documentation, and organizational skills.

Ability to manage multiple campaigns, funnels, agencies, and deadlines simultaneously.

Comfortable using AI and no-code tools for marketing execution and workflow creation.

Good verbal and written communication skills in English and Hindi.

Strong ownership and execution mindset — someone who proactively identifies pending tasks and follows through without requiring constant reminders.

Must be located within a reasonable commuting distance of Goregaon West, Mumbai, or be willing to commute daily.

Own laptop is mandatory.

Comfortable working Monday to Saturday, 12:30 PM – 9:00 PM IST.

Work from Office (WFO) – No remote work option.

Good to HaveBasic understanding of performance marketing metrics such as CPL, CPC, CTR, conversion rate, CAC, and ROAS.
Experience working in EdTech, digital education, coaching, FinTech, SaaS, or other digital-first businesses.
Experience coordinating multiple agencies or vendors simultaneously.
Exposure to lead-generation campaigns, webinar funnels, online program launches, and digital sales funnels.
Experience using AI tools to improve marketing workflows and operational efficiency.

Who Will Do Well in This Role

This role is ideal for someone who enjoys making sure things actually get done.

You should be comfortable following up with agencies, checking whether campaigns have launched, ensuring marketing accounts are operational, executing WhatsApp and email campaigns, working with CRM systems, coordinating automation requirements, and resolving operational issues before they become bottlenecks.

We are looking for someone who combines digital marketing understanding with strong execution, coordination, technology comfort, attention to detail, and ownership.

Why Join Mudita

Be part of a fast-growing EdTech company and gain exposure across multiple areas of digital marketing and technology.

Work hands-on with AI tools, marketing automation, CRM systems, funnels, WhatsApp marketing, and email automation.

Gain experience across the complete digital marketing operations ecosystem instead of being limited to a single marketing channel.

Work closely with multiple marketing agencies, automation partners, campaigns, and internal teams.

Build skills that can lead toward broader roles in Marketing Operations, Marketing Automation, Growth Operations, and MarTech.

To Apply: Fill out our application form here: https://forms.gle/RtU815g5N5pNUZTe9