Key Responsibilities

Develop & execute SEO strategies for Ecommerce, Service, and Product-based businesses.
Manage social media (Facebook, Instagram, LinkedIn, YouTube, etc.) with engaging, brand-focused content.
Plan and run performance marketing campaigns across Google, Meta, YouTube, Bing, Affiliates, and CRM.
Create and manage blogs, newsletters, press releases, and email marketing campaigns.
Monitor campaign performance, analyze data, and optimize for ROI & KPIs.
Manage budgets and allocate resources effectively.
Collaborate with product, design, and analytics teams for maximum impact.
Mentor and lead a team of digital marketing professionals.
Utilize creative tools (Like-Canva, Adobe) and apply UI/UX insights.
Stay updated with the latest trends and tools in performance & digital marketing.

Requirements

Proven experience in SEO, social media, email, and performance marketing.
Hands-on expertise in running paid campaigns (CPC, CPA, CPT models).
Strong analytical, leadership, and communication skills.
Experience with analytics tools; knowledge of R/Python/Big Data is a plus.
Proficiency in Canva/Adobe; UI/UX exposure preferred.
Ability to thrive in a fast-paced startup environment.

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Company Description

Tathaapi Spa & Wellness is one of the most trusted wellness and beauty brands in India, dedicated to rejuvenating lives through luxury spa and salon services. With over 10 spas located in Airports , premium hotels and resorts across 5+ cities, Tathaapi has grown to become India's largest chain of spas. Serving more than 50,000 guests, the company employs 85+ team members devoted to alleviating stress and promoting well-being. Guided by a mission to enhance lives and support a healthy lifestyle, Tathaapi is focused on revitalizing and inspiring its community through exceptional se

Digital Marketing Specialist

Digital Marketing Specialist