Who are we

Sunny Side Up is a full-service, award-winning agency that works at the intersection of business, creativity, and culture. We solve real problems for brands, from some of the largest global names to ambitious young startups building from the ground up.

Our work spans education, healthcare, B2B MNCs, and D2C brands. The way we work is fluid. Consulting, creative, insight mining, storytelling, design, and digital often overlap, and that is where our best work comes from.

We are hiring full-stack copywriters across levels and teams. So, if you are the one who can switch between long-form print, snappy digital, tear-jerker film scripts, and thumb-stopping social content between sips of coffee, we are shining the torchlight on you.

What you bring

- Drive the big idea for every brief.

- Understand the problem to solve and craft ideas that solve it beautifully.

- Write copy that's a delight to read—from stickers to scripts and everything in between.

- Collaborate with designers to create work that meets Sunny Side Up's standards.

- Think fast, write faster.

- Ensure error-free, high-quality creatives with sharp attention to detail.

- Own the process and timelines, making sure work goes out on time, every time.

- Push for work that competes on global creative award stages.

What you need

- 4-6 years of copywriting experience in a creative advertising/digital agency.

- A portfolio that proves your writing skills across formats, platforms, and tones.

- A strong mix of creative thinking and writing craft.

- The ability to juggle multiple projects without losing sight of the big idea.

- 2x bonus points if you can write in Kannada, Hindi, Telugu, or any other Indian language, in addition to English.

- 5x bonus points if you're a creator on social media - someone who understands what gets viral, the algorithms behind content, the secret code of thumbnails, etc etc.

- Ownership to deliver without the need for micromanagement.

- Obsession for the smallest details.

- And eye to understand human behaviour - why people do what they do, what they desire, fear and obsess over.

What you get

- Opportunity to work on diverse brands - from international giants to homegrown startups.

- A strategy-led creative environment.

- A culture that values great ideas over hierarchies.

How to apply

- Do ensure your CV includes a working link to your writing portfolio.

- Shortlisted candidates will be required to take a copy test. Proof of the pudding and all that..

Senior Copywriter

Senior Copywriter