Job Title - Senior Manager, Paid Media (B2B Performance Marketing)

Shift Schedule: 3:00 PM to 12:00 AM IST (Monday to Thursday: in-office; Friday: work from home)

Office Location - Kharadi, Pune 411014

The Role

We're hiring a Senior Manager, Paid Media to run paid acquisition across Search, Social, and Programmatic for Unbound IA's B2B client portfolio. This is a multi-client, agency-side position. You won't be specializing in one brand — you'll be managing campaigns for multiple midsize and enterprise B2B accounts simultaneously, switching contexts between verticals, compliance environments, and buying committee structures on a daily basis.

This is a hands-on execution role first and a strategy role second. You'll be inside the platforms every day — building campaigns, adjusting bids, troubleshooting tracking, and QA-ing creative before it goes live. But you'll also need to think three moves ahead: recommending channel mix shifts, designing testing roadmaps, and presenting performance narratives to clients who care about pipeline and revenue, not impressions and clicks.

Our clients include enterprise and midsize B2B companies across financial services, SaaS, and technology. Some operate in heavily regulated industries, where every ad undergoes legal review before launch. Others are fast-moving SaaS companies that want to test multiple creative variants in a single week. You need to be comfortable with both.

Who You Are

Before we get to the checklist, here's the profile in plain terms. You're an engineer by temperament and an innovator by instinct. You don't just run campaigns—you build systems to run them better. You're the person who automates the reporting that everyone else does manually. You're the one who finds the anomaly in the data before the client asks about it. You have strong opinions about attribution models, and you can defend them with math.

You're genuinely curious about AI and emerging ad tech. Not the I put it on my LinkedIn headline kind of curious — the kind where you've actually tested AI bidding strategies, experimented with automated creative tools, or built workflows that replaced tedious manual processes. You view AI as a lever for doing better work, not a threat to your job.

You have an almost annoying attention to detail. UTM parameters, conversion tracking, naming conventions, audience overlap, budget pacing — you catch the things that slip past most people. Because in paid media, the small errors are the expensive ones.

And above all, you're deeply data-driven. Not just comfortable with data — you think in data. You can pull a pivot table apart, A/B test, and explain it all to a client in language that actually makes sense.

What You'll Own

Paid Search (Primary Channel)

• Build, manage, and optimize campaigns across Google Ads and Microsoft Advertising (Bing) for multiple B2B client accounts simultaneously

• Own keyword strategy, ad group architecture, bidding models, and Quality Score optimization across both platforms

Paid Social

• Run full-funnel paid social campaigns on LinkedIn (primary B2B channel) and Meta, with audience strategies spanning firmographic targeting, ABM lists, and CRM-based custom audiences

Programmatic & Display

• Plan, buy, and optimize programmatic campaigns in DV360 (Google Display & Video 360) across display, video, native, and CTV inventory

• Manage StackAdapt campaigns for display, native, video, CTV, and audio — activating Bombora Company Surge intent data for account-based targeting

Strategy, Analytics & Optimization

• Develop channel mix recommendations backed by performance data and adjust allocation based on pipeline contribution — not just CPL

• Own the testing roadmap for each client: new ad formats, audience segments, bidding strategies, creative variations, and landing page experiments

Client Communication & Compliance

• Deliver weekly performance updates and monthly strategic reviews with clear, data-backed recommendations to each client

Must-Have Qualifications

5+ years of hands-on paid search experience managing B2B campaigns, including global campaigns for multiple product lines in Google Ads and Microsoft Advertising. This is non-negotiable — we'll ask platform-specific questions in the interview and we expect deep technical fluency, not surface-level familiarity.

• 3+ years of paid social experience running B2B campaigns on LinkedIn Campaign Manager and Meta Business Manager. You need to understand firmographic targeting, ABM list uploads, CRM audience syncs, and buying committee targeting strategies.

• DV360 proficiency is required. You must have working experience in Google Display & Video 360 for programmatic campaign planning, buying, and optimization. If you've only used Google Display Network through Google Ads, that's not the same thing.

• Agency environment experience: at least 3 years managing paid media for B2B clients in an agency setting. You need to know how to juggle multiple accounts, manage competing priorities, and communicate with different client stakeholders simultaneously. In-house-only backgrounds won't translate.

• Midsize and enterprise B2B client experience: you've run campaigns targeting buying committees at companies with $250M+ revenue. You understand long sales cycles, multi-touch attribution, and the difference between generating leads and generating pipeline.

• Deep analytics capability: you're proficient in Google Analytics 4, Looker Studio, and at least one BI/reporting tool. You can build dashboards from scratch, configure custom conversion events, set up UTM frameworks, and troubleshoot attribution discrepancies.

CRM and martech stack knowledge: working experience with Salesforce, HubSpot, or equivalent. You understand lead lifecycle stages, MQL/SQL definitions, and how CRM data flows back into ad platform optimization

Preferred Qualifications

• Bombora intent data experience: familiarity with Bombora Company Surge data for identifying in-market accounts and activating intent-based audiences across programmatic and social channels.

• Reddit Ads and Quora Ads: experience running paid campaigns on either platform for B2B audiences. We're actively expanding into these channels and want someone who's already tested the waters.

• Regulated industry experience: previous agency work supporting financial services, healthcare, fintech, or other heavily regulated verticals where compliance review processes are standard.

• Cross-platform audience orchestration: experience with paid media orchestration platforms that automate audience matching, campaign deployment, and bid management across multiple ad networks from a single interface.

• Creative analytics: experience using creative analytics tools that provide asset-level performance data (hook rates, engagement curves, thumbstop metrics) to drive systematic creative optimization.

Unified reporting platforms: experience with cross-channel data aggregation tools that pull performance data from multiple ad platforms into a single reporting layer, eliminating manual CSV exports and spreadsheet consolidation.

• IP-based account identification: familiarity with reverse-IP or account identification tools that de-anonymize website traffic at the account level for ABM retargeting and pipeline attribution.

• ABM platform experience: hands-on work with at least one account-based marketing platform (Bombora, 6sense, Demandbase, or similar). You understand intent signals, account scoring, and how ABM audience data feeds into paid media targeting.

• Multi-touch attribution modeling: demonstrated experience building or configuring multi-touch attribution models that connect ad interactions to pipeline and revenue across long B2B sales cycles. You need to understand first-touch, last-touch, linear, time-decay, and data-driven models — and know when each is appropriate.

• Workflow automation capability: experience designing automated workflows for campaign operations — spend alerts, performance reporting, lead routing, or data syncs. You don't need to be a developer, but you need to be the person who looks at a manual process and immediately thinks about how to automate it.