ABOUT THE ROLE:

We are looking for a digitally sharp, creatively driven, and highly agile Social Media & Brand Content leader who can drive growth, brand visibility, reputation, and engagement across platforms. The ideal candidate should be:

Street smart and culturally aware
Digitally savvy and AI-led
Strong at both strategy and execution
Agile, fast-moving, and solution-oriented
Able to create impactful social-first brand narratives and innovative content formats

This role requires someone who can independently lead content, social media growth, influencer collaborations, ORM, paid amplification support, and leadership communication while working closely with agencies, creators, production houses, and internal stakeholders.

ROLES AND RESPONSIBILITIES

Social Media Strategy & Growth

Lead end-to-end social media strategy for the brand across platforms including Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms.
Drive follower growth, engagement, brand awareness, and audience affinity through innovative and insight-led content.
Develop platform-specific strategies and identify new-age opportunities for brand building.
Continuously identify emerging digital trends, formats, creators, meme culture, AI tools, and platform innovations to keep the brand culturally relevant and ahead of the curve.

Content Ideation & Production

Lead ideation and creation of digital-first content including reels, short videos, brand films, influencer-led content, podcasts, educational content, leadership communication, and trend-led creatives.
Conceptualise innovative content formats that can build stronger audience engagement and organic reach.
Work closely with production houses, editors, creators, agencies, and internal teams to deliver fast-turnaround, high-quality content pieces
Oversee shoots, scripting, content calendars, edits, post-production, publishing workflows, and SEO optimisation.

AI-Led & Digital Innovation

Leverage AI tools and emerging technologies for content creation, ideation, workflow optimisation, and faster execution.
Explore and implement new-age digital and AI-led content formats for stronger storytelling and engagement.

Brand Awareness & Paid Campaigns

Work closely with digital and performance marketing teams to drive:
Brand awareness campaigns
Reach and engagement campaigns
Reputation-led communication
Meta ads and paid social amplification
Support strategic campaign planning and optimisation through audience insights and performance learnings.

Online Reputation Management (ORM)

Lead and monitor brand reputation across social and digital platforms.
Ensure timely, brand-aligned responses and proactive reputation management.
Monitor content performance, engagement, reach, watch time, retention, and audience insights to derive learnings and optimise future content strategy.
Track competitor benchmarks, trends, and performance metrics to drive continuous improvement.
Identify potential reputation risks and proactively manage escalations.

Content Performance & Analytics

Monitor and track the performance of all content published across social media platforms including Instagram, Facebook, LinkedIn, YouTube, and emerging channels.
Analyse engagement, reach, watch time, retention, audience behaviour, sentiment, and platform-specific performance metrics to derive actionable insights.
Continuously identify content learnings and optimise future communication, formats, storytelling styles, and platform strategies based on performance trends.
Drive a data-led approach towards content planning and decision-making to improve brand visibility, engagement, and audience affinity.
Track competitor and industry benchmarks to identify opportunities, gaps, and emerging content trends.

Influencer & Partnerships

Identify and collaborate with influencers, creators, and digital partners aligned with the brand.
Drive innovative influencer-led campaigns and social media properties to enhance visibility and engagement.

Leadership Communication & Stakeholder Management

Create management and leadership communication content for senior leadership and institutional branding.
Work closely with creative agencies, digital agencies, clinicians, production partners, and internal marketing teams.
Independently manage multiple campaigns and projects in a fast-paced environment.
Work on social campaigns, performance dashboards, and strategies to be presented to business heads and senior leadership teams.

IDEAL CANDIDATE PROFILE:

Strong understanding of branding, storytelling, internet culture, and social media ecosystems
Creative thinker with strong execution ability
Strong aesthetic and content judgment
Proactive, entrepreneurial, and business-minded
Strong communication, stakeholder management, and collaboration skills
Ability to work under pressure and manage multiple priorities

QUALIFICATIONS AND REQUIREMENTS

MBA / PGDM in Marketing, Branding, Media, Communication, or related field preferred
8–10 years of experience in:
Social media marketing
Brand communication
Digital content and creative strategy
Agency or brand-side marketing
Experience in healthcare, lifestyle, consumer, media, or digital-first brands preferred.
Prior experience managing agencies, creators, and production partners is preferred.

TECHNICAL & FUNCTIONAL SKILLS

Strong understanding of:

Social media platforms and algorithms
Content trends and audience behavior
Influencer marketing
Paid social and Meta ads
ORM and brand reputation management
Creative production and content workflows
Strong copywriting, storytelling, analytical, and communication skills
Knowledge of AI tools and AI-assisted workflows preferred
Ability to manage multiple projects in high-pressure, fast-paced environments
Strong analytical mindset with ability to interpret performance metrics and optimise content accordingly

Social Media Manager

Social Media Manager