Performance Marketing Specialist (D2C)

•Job Summary:

We're seeking a data-driven Performance Marketing Specialist to drive growth for our Direct-to-Consumer (D2C) brand. You'll develop and execute performance marketing strategies across digital channels to acquire customers, drive conversions, and optimize ROI.

•Key Responsibilities:

1. Channel Management: Manage and optimize paid marketing channels like Facebook, Instagram, Google Ads, and TikTok for D2C growth.

2. Campaign Planning: Develop and execute performance marketing campaigns focused on customer acquisition, retention, and revenue growth.

3. Data Analysis: Analyze campaign performance, customer behavior, and ROI; use insights to optimize marketing spend.

4. Audience Targeting: Identify and target high-value customer segments through data-driven strategies.

5. Ad Creative Optimization: Collaborate with creative teams to develop high-performing ad creatives and messaging.

6. Budget Management: Manage and optimize marketing budgets for maximum ROI and efficiency.

7. Reporting: Provide regular reporting on campaign performance and insights to stakeholders.

•Requirements:

1.Bachelor's degree in Marketing, Digital Marketing, or a related field.

2. 2-4 years of experience in performance marketing, preferably in D2C or e-commerce.

3. Proficiency in Google Ads, Facebook Ads, analytics tools (Google Analytics), and data analysis.

4. Strong analytical and problem-solving skills with ability to interpret data and drive decisions.

Nice to Have:

1. Experience with D2C Brands: Experience working with D2C brands or e-commerce businesses.

2. Knowledge of Attribution Modeling: Understanding of attribution modeling and customer journey analytics.

3. Familiarity with CRO: Experience with Conversion Rate Optimization (CRO) techniques.

Experience:3-6 years

Salary- Till 50K CTC

Location- Zirakpur (Punjab)

Working Days- 6 Days

Job Type-Full time / On-site

If you're a data-driven marketer passionate about D2C growth, we'd love to hear from you!

Performance marketing