About the Role:

The Brand Director/ Sr. Brand Manager role is the regional brand custodian and growth leader, responsible for shaping and delivering Paula's Choice's brand strategy, communications, and creative expression across all consumer touchpoints in Southeast Asia.

This role leads and integrates the Brand Marketing, Social Media, PR & KOL, and Creative functions, ensuring a cohesive, insight-driven, and commercially effective brand ecosystem. The role partners closely with the Commercial teams, Media, Finance, and Global HQ to drive both brand equity and revenue growth in a complex, fast-growing region.

This is a leadership role requiring strong Strategic thinking, Agility, Complexity Management, People leadership, creative judgement, and operational excellence.

This role will report into the General Manager Southeast Asia and will be based in Singapore.

Key Responsibilities:

Own and define the regional brand strategy, ensuring alignment with Global brand direction while adapting for local market relevance and cultural nuance
Ensure brand compliance across all channels, markets, and partners
Lead regional adoption and rollout of major global initiatives (e.g. brand campaigns, portfolio launches and roll-outs, hero narratives)
Translate brand strategy into clear frameworks, playbooks, and guidance for markets and agencies
Lead the end-to-end planning and execution of regional IMC/ 360 deg. Campaigns, product launches, and key commercial moments across all online and offline touchpoints and communication channels – ATL, BTL, digital, social, retail, CRM, VM
Guide ideation from concept through execution, balancing brand storytelling with commercial effectiveness
Partner closely with all Commercial teams-->E-commerce, Marketplace and Wholesale and Media teams to align brand storytelling with performance outcomes
Work closely with the different Market teams to ensure campaigns are insight-led, differentiated, and scalable across markets while allowing for local optimization
Ensure content and assets are future-proofed, modular, and optimized for omnichannel deployment
Drive initiatives for Top Funnel awareness building efforts across markets
Collaborate with Retail and Commercial teams on offline brand execution, VM direction, and retail-led campaigns
Balance brand ambition with budget discipline, ROI accountability, and operational feasibility
Lead, coach, and develop a multi-disciplinary regional team across Brand Marketing, Social, PR & KOL, and Creative
Build a high-performance culture grounded in clarity, accountability, collaboration, agility and continuous improvement
Define team structures, roles, capabilities, and succession planning in line with business growth
Foster strong collaboration between global (HQ) stakeholders, regional peers and local market teams

Requirements & Experience

8 to 10 years of experience in brand marketing, with senior leadership experience in a regional or multi-market role
Strong background in beauty, skincare, FMCG, or premium consumer brands
Proven experience leading integrated brand, creative, social, and PR/KOL functions
Track record of delivering impactful brand campaigns that drive both equity and commercial results
Strong people leadership experience, managing and developing high-performing teams
Excellent stakeholder management and communication skills across senior internal and external partners
Strategic thinker with strong executional rigour and attention to detail
Experience in agency management
You'll stand out from the crowd:
Southeast Asia market expertise across multiple countries
Experience working within global brand frameworks while driving local relevance

Our culture is the result of our behaviours, our personal commitments, our willingness to collaborate, listen and learn. If you recognize yourself in our values, you will feel at home at Paula's Choice:

Each of us is powerful on our own, but together we are unstoppable.

Build Trust: We set the standard for skincare, transparency, and shared knowledge.

Be Bold: We lead through innovation and disrupting the status quo.

Act with Kindness: We operate out of respect and care for our customers, our colleagues, and the planet.

Create Community: We build a welcoming and inclusive community with a culture of growth and empowerment.

Do you recognise yourself in the description above and do you enjoy working in a dynamic and informal work environment Then we'd love to get to know you and hopefully welcome you to join our enthusiastic team soon (yes we move fast, also in our recruitment!). We look forward to receiving your CV.

If you would like further information about this vacancy please contact Radhika Jain, HR Director SEA via [HIDDEN TEXT].

Brand Director/Sr. Brand Manager SEA