Role: Creative Content Director/Head/Lead

Reporting to: CMO

About Us: Scrubsy is India's #1 foam-based household cleaner - trusted by thousands of families for kitchen, bathroom, footwear, and all-purpose cleaning. We're a fast growing D2C brand under BoldChem Sciences Pvt. Ltd., scaling rapidly across Amazon, our own website, and quick commerce platforms. We are a funded organization. We move fast, we care deeply about quality, and we're building the team that is passionate!

Brief: We are looking for a hands-on Creative Content Director/Head/Lead to own end-to-end content strategy, production, and operations across our brand portfolio. The ideal candidate has run high-volume content engines — campaign, and social — at scale, and knows how to build repeatable systems (not just one-off creative) that keep quality consistent as output grows. This role requires strong content operations chops, experience integrating AI into content pipelines, and enough of a performance lens to know which content actually moves the needle.

Key Responsibilities

Content Strategy & Production at Scale

Own end-to-end content production for campaign, and social — from concept and briefing to shoot, post-production, and final QA
Build and run high-volume content pipelines without compromising consistency or quality
Develop scalable content systems and visual frameworks that work across formats
Own the content calendar and ensure on-time delivery against daily/weekly/monthly targets

AI-Driven Content Operations

Introduce and run AI-led content workflows (image generation, editing, tagging, automation) to cut production time and cost
Continuously identify tools and process changes that improve turnaround time, throughput, and output quality
Set up QA and governance so AI-assisted content still meets brand and quality standards

Brand Storytelling & Visual Identity

Ensure consistent brand voice, visual identity, and storytelling across web, social, etc.
Translate brand and campaign briefs into visual references, theme boards, and creative direction for on-set teams

Production & Vendor Management

Plan and execute photo/video shoots that deliver against project goals and timelines
Manage and scale relationships with external vendors, photographers, studios, and production partners on need basis
Troubleshoot on-set and production issues in real time, balancing quality against deadlines

Performance Feedback Loop

Use engagement, CTR, CVR, and conversion data to decide what content gets produced next
Partner with performance marketing to understand what's working and adjust content strategy accordingly
Report on content output, efficiency gains, and business impact to leadership

What We Are Looking For

Mandatory Requirement

Experience in content production or creative direction
Proven experience running high-volume content pipelines in D2C, e-commerce, fashion/beauty, or digital-first environments
Track record of building scalable content systems and cutting production timelines through process/tooling changes
Experience managing external vendor/agency relationships
Hands-on experience with AI-driven content tools and workflows
Strong communication and stakeholder management skills across cross-functional teams

Additional Requirement

Comfortable working with data: can read a Meta dashboard and translate CPP/ROAS into content decisions
Proficiency with the Adobe Creative Suite and/or equivalent design/production tools will be added advantage

Who You Are

Insightful - you understand what customers care about and turn those insights into meaningful content
Adaptable - you can shift tone, format, and strategy based on platform and audience needs
Ownership Driven - you proactively push work forward without constant follow-ups
Detail Oriented - you care about clarity, consistency, and quality