Company Description

About us:

Craftizen Foundation is a not-for-profit organisation founded in 2014 with a vision to preserve and evolve Indian craft skills so that they remain an integral part of our cultural fabric. We focus on craft-based skill and design training, coupled with market-driven capacity building to enable sustainable livelihoods for the following marginalised communities:

1. Adults with intellectual disability

2. Underprivileged women

3. Traditional artisans

We implement our livelihood programs with support from CSR donors, and in partnership with NGO partners. We are currently supporting 100+ vocational training and livelihood centres across 11 states.

Our goal is to provide dignified income earning and employment opportunities to communities with no other sources / limited avenues for sustained income generation.

Under our flagship initiative, the Petalists Livelihoods Program, we focus on eco-friendly craft skills such as recycling of Temple flowers and paper discards to create a range of unique products. These skills were selected since they suited the ability of our artisans who are adults with intellectual disability.

We created Petalists as a brand to market the unique products created through this initiative including Holi Colours, Festive gifting especially for Diwali, Trophies, Medals and Corporate gifts.

Roles & Responsibilities

1. Sales & Business Development

Identify and pursue new business opportunities to achieve sales targets across all our product categories

Build and maintain strong relationships with clients, partners, and stakeholders

Develop and execute sales strategies to enhance revenue growth

Conduct market research to identify trends and customer needs

Prepare and deliver compelling sales presentations and proposals

Negotiate contracts, pricing, and terms with potential clients

Track sales performance and report key metrics to management

2. Participation in Events & Stalls

Represent the organisation at trade fairs, exhibitions, and industry events

Plan and set up stalls, ensuring branding and marketing materials are effectively displayed

Engage with potential customers, partners, and industry professionals during events

Generate leads and follow up post-event to convert prospects into clients

Collaborate with the marketing team to maximize event impact and outreach

Gather feedback from events to improve future participation and sales strategies

Qualification and Experience:

Bachelors / Master degree in Marketing with minimum 3 years of experience

Prior experience working for a sustainable brand / craft-based entity / social enterprise

Prior experience of analytics tools (e.g., Google Analytics, WebTrends)

Strong networking and relationship building skills

Strong analytical skills and data-driven thinking

Excellent communication, negotiation and presentation skills

Travel : Role requires local travel within your respective location and outstation on a need basis

Application Process: Please email your CV and a letter of interest to [HIDDEN TEXT]

Business Development Manager - Hyderabad