OVERVIEW

The Freelance Senior Digital Designer is responsible for elevating digital creative output across high-impact website projects, social media campaigns, brand systems, and motion-driven content. This role combines strong conceptual thinking with exceptional craft in UI/UX, visual communication, and motion graphics. You will work fully remotely and collaborate closely with Creative, Strategy, and Account teams to deliver polished, on-brand, and performance-aligned creative work.

KEY RESPONSIBILITIES

1.1 Digital Design + Creative Development

Lead design development across websites, landing pages, digital experiences, and product interfaces.
Create polished UI/UX layouts in Figma, ensuring usability, clarity, and brand consistency.
Produce social media content, key visuals, ad creatives, and digital campaign layouts with strong visual storytelling.
Develop motion graphics and lightweight animations (e.g., Lottie) to enhance digital experiences.
Explore innovative creative directions using AI tools to accelerate ideation and execution.
Translate strategy, insights, and briefs into high-impact creative concepts.

1.2 Conceptualisation + Problem Solving

Interpret briefs and transform them into distinctive and effective creative ideas.
Identify design challenges early and propose thoughtful, practical, and strategic solutions.
Enhance brand narratives through digital-first creative thinking and refined visual systems.

1.3 Collaboration + Workflow Management

Work closely with Creative Directors, Strategists, and Developers to ensure seamless handover of design assets.
Adhere to timelines and proactively flag risks, challenges, or dependencies.
Participate in remote reviews, respond to feedback constructively, and iterate with precision and intention.

SKILLS + COMPETENCIES

2.1 Technical Skills

Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects).
Strong mastery of Figma for UI/UX design and prototyping.
Skilled in motion graphics, animation workflows, and Lottie integration.
Familiar with AI-driven creative tools (e.g., Firefly, Midjourney, RunwayML) to enhance efficiency.
Understanding of responsive design, modern web frameworks, and developer handoff best practices.

2.2 Creative + Strategic Competencies

Strong conceptual thinker with the ability to articulate rationale behind design choices.
Highly developed visual communication skills with a refined digital aesthetic.
Able to design for both brand storytelling and performance-driven content.
Proactive problem solver who anticipates needs and proposes solutions.
Attention to detail while balancing speed, craft, and real-world constraints.

EXPERIENCE + BACKGROUND REQUIREMENTS

5+ years of experience in digital design, UI/UX, motion graphics, or visual communication.
Proven portfolio showcasing high-impact digital campaigns, websites, and social media content.
Experience working in creative or digital agencies preferred.
Comfortable working in a fast-paced, remote-first environment with distributed teams.

ENGAGEMENT DETAILS

Freelance Retainer (12 Months)
Remote; requires availability for ad-hoc in-person meetings.
Must be able to work independently with minimal supervision while maintaining high craft standards.

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