Job Summary

Elance Learning is seeking a dynamic and strategic Social Media Manager to lead our digital presence across various platforms including Instagram, Facebook, YouTube, LinkedIn, and more. The ideal candidate will have a strong understanding of social media ecosystems, content strategy, and audience engagement, while also excelling in team management and data-driven decision-making. This role is pivotal in enhancing our brand

visibility, generating leads, and engaging with our target audience in meaningful ways.

Key Responsibilities

Platform Management:

Manage and oversee all official Elance social media accounts, ensuring a consistent and engaging brand presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.

Team Supervision:

Lead and coordinate the social media content team, ensuring the timely delivery of high-quality, relevant, and brand-aligned content.

Performance Analysis:

Monitor, analyze, and report weekly performance metrics across platforms; use insights to optimize strategies and recommend actionable improvements.

Strategy Development:

Develop and execute innovative strategies to grow audiences, enhance engagement, and drive lead generation through social media channels.

Trend Monitoring:

Stay up to date with platform trends, algorithm updates, and emerging digital tools to keep the brand ahead of the curve.

Cross-functional Collaboration:

Work closely with design, video production, and performance marketing teams to create compelling and effective creatives.

Shoot Coordination:

Organize and manage content shoots, including scheduling, coordinating with cast and crew, and ensuring all content requirements are met.

SEO Integration:

Maintain a working knowledge of SEO and incorporate best practices into social content and linked web assets.

Video Content Oversight:

Oversee the planning, scripting, and execution of video-based content, ensuring alignment with brand tone and presentation quality.

Workflow Management:

Supervise internal workflows, enforce timelines, and ensure efficient project execution within set deadlines.

Qualifications

Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
3+ years of experience in social media management, preferably in the education or edtech sector.
Proven track record of audience growth and engagement across platforms.
Strong leadership, communication, and project management skills.
Familiarity with social media analytics tools (e.g., Meta Business Suite, YouTube Studio, LinkedIn Analytics).
Basic knowledge of SEO, Canva/Photoshop, and video production workflows is a plus