We are seeking a proactive and results-driven Channel Sales Rep II to expand our customer base and drive revenue growth in the assigned territory at Sparta Systems. In this role, you'll be instrumental in developing strong customer and channel partner relationships, executing sales and commercial activities, and implementing local product promotions to enhance market share and achieve sales targets.

Roles and Responsibilities:

Actively engage with new customers to expand the customer base within the assigned territory.
Build and nurture strong, long-term relationships with existing customers to ensure high satisfaction and repeat business.
Provide accurate forecasting of revenue and identify growth opportunities in the territory/segment.
Manage key accounts across various industries, including Architects, Consultants, Builders, Government Departments, Project Management Consultants (PMC), and Electrical Contractors.
Ensure order log-in adheres to company policy and sales targets are met as per the plan.
Collaborate with the logistics team to track existing orders, keeping customers updated and informed.
Periodically review statements of accounts for assigned channel partners and address discrepancies promptly.
Increase market penetration by effectively managing and expanding the channel network.
Identify and appoint new dealers and channels in the assigned territory to increase reach and revenue.
Engage with existing dealers to drive additional revenue by providing necessary retailing support and incentives.
Ensure timely dissemination of all communications (product updates, price lists, promotional materials) to dealers and channel partners.
Execute local promotion plans as per the agreed schedule, adhering to brand guidelines.
Organize periodic meetings with dealers, electrical contractors, and key influencers to promote products and strengthen relationships.
Enhance brand visibility by ensuring signages, display boards, brochures, and price lists are prominently displayed at dealer counters.
Identify and implement innovative marketing strategies to improve market share in the region.

Skills Requirement:

Demonstrated experience in managing relationships with key stakeholders such as architects, consultants, and builders.
Proven track record of achieving sales targets, handling order log-in, and managing commercial activities.
Strong negotiation skills with the ability to influence and close sales deals.
Ability to collaborate effectively with both internal teams and external partners.
A deep understanding of commercial principles and ability to drive profitability.
Strong communication skills, both verbal and written, with various stakeholders.
Comfort in delivering effective presentations to customers, contractors, and internal teams.
Capacity to tackle challenges, find solutions, and adapt strategies to changing market conditions.
Prior experience managing a dealer network and distributors in a competitive market.
Familiarity with local market dynamics and key industry trends in the electrical, lighting, or wire industry.
Ability to develop and implement effective sales strategies aimed at increasing market share and revenue.
Strong understanding of the trade market, with the ability to identify opportunities for growth.
Focus on delivering exceptional service to customers, fostering loyalty and repeat business.
Ability to build and maintain strong relationships with dealers and channel partners, ensuring mutual growth.
Experience in executing product promotions and ensuring branding and marketing strategies are aligned with company objectives.
Strong ability to forecast revenue, track performance, and optimize sales processes to achieve commercial goals.

QUALIFICATION:

Graduate in any stream (MBA/PG preferred)

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