The ideal candidate will be responsible for managing and executing brand marketing initiatives, with a particular focus on influencer and social media marketing. The primary responsibilities include identifying and engaging with social media creators, planning and executing influencer campaigns, monitoring key performance indicators, conducting market research, and maintaining professional relationships with influencers. They will collaborate with cross-functional teams to ensure successful implementation and achieve brand growth.

Key Responsibilities and Accountabilities (KRAs):

Consumer Engagement: Reaching out to consumers for feedback to improve brand presence and customer satisfaction.
Online Reputation Management: Monitor and manage the brand's online reputation across platforms.
Social Media Discovery: Identify and log potential social media creators and influencers.
Influencer Outreach: Reach out to suitable creators, negotiate contracts, and formalize collaborations.
Relationship Management: Maintain professional and healthy relationships with influencers to foster long-term partnerships.
Cross-Functional Collaboration: Coordinate with different teams to ensure smooth execution and operations of campaigns.

Required Skills:

Strong Communication Skills: Ability to interact effectively with both internal teams and external partners.
Negotiation Skills: Confident in reaching agreements with influencers and collaborators.
Excel & Google Docs Proficiency: Comfortable with handling data and managing documents.
High Learnability: Quick to adapt and eager to learn new tools and strategies.
Problem-Solving Skills/Proactiveness: Take initiative and find solutions independently.
Intellect & Creativity: Ability to think strategically and bring fresh ideas to the table.

About Wellversed

Wellversed owns and operates a portfolio of nutrition brands to empower people to attain their most optimal state of wellness. Our brands like Wellcore, YouWeFit, Zero Sugar, and Dynamite - enable people to unlock their performance potential and live healthier lives. The brands are made available to our customers through an omni-channel approach including our own eCommerce portal (www.wellversed.in).

Location : Gurgaon, Haryana

Social Media Marketing Trainee