If you're applying for this role, please read this entire page carefully before submitting your application. Incomplete applications or applications from candidates who have not followed the instructions will not be considered and will be immediately rejected.

About The Small Business Project (TSBP)

The Small Business Project is an 8-year-old remote marketing team that has worked with over 140 businesses across India and overseas. Over the years, we have grown entirely organically, building a strong portfolio purely through referrals and word of mouth.

Our experience spans industries such as fitness, entertainment, lifestyle, travel, hospitality, ed-tech, e-commerce, and technology products.

We have executed successful campaigns for personalities like Vir Das, Roshan Abbas, and Varun Duggirala, and for brands such as TEDx Gateway, Kommune, Spotify's P'odium, Spoken Fest, Cosmix, Moonshine, Ecom Express, Bombay Kids Company, Colorbar, The Tamara, and many more.

Role and Key Responsibilities

As a Performance Marketer at TSBP, you will:

Drive digital marketing performance across platforms using new formats, tools, and data-led strategies
Set up and optimise paid campaigns on Meta, Google, LinkedIn, and other platforms for e-commerce, event ticketing, and lead generation
Manage campaigns end to end covering ideation, media planning, optimisation, tracking, reporting, and analysis
Interpret campaign data and work closely with the content and design team to provide actionable feedback that improves creative performance
Build targeted marketing programmes using interest segments, behavioural insights, and content affinity
Manage performance across SEO, SEM, Display, and Paid Social
Implement and troubleshoot pixels, event codes, conversion tracking, and measurement systems
Establish processes for ongoing monitoring, tracking, measurement, and optimisation
Take responsibility for client communication, delivery, and overall accountability

This Job Is Right For You If

You enjoy working closely with the content team to create performance-led campaigns
You are a platform geek who loves dashboards, new features, algorithm updates, and anything that improves campaign efficiency
You enjoy crunching data and translating it into simple and clear insights that guide decisions
You like structured testing, optimisation, and problem solving
You value teamwork, accountability, and continuous learning
You want to build performance marketing strategies that genuinely influence business results

What We Expect From You

Strong communication skills
A good eye for design and creative quality
A growth mindset and eagerness to experiment with new tools and formats
Knowledge of the latest trends, tools, and optimisation approaches
Ability to work collaboratively with the team to achieve client goals
End to end ownership of accounts from setup to reporting
Minimum 2 years of hands-on experience running ads
Ability to take full accountability for client results and communication

Who This Role Is Not For

If you have never run ads before
If you have less than 1 year of experience running ads
If you have never managed ad budgets of at least 1,00,000 rupees per month
If you do not intend to read this full description before applying

This is a full-time position.

Hiring Process

Round 1: Application Form

Complete the application form on this page. Only applicants who fill in all details and follow instructions will be considered. Within 24 hours, you will receive an email stating whether your profile is approved or rejected.

Round 2: Assignment Round

Approved applicants will receive two detailed assignments. You will get 4 days to complete and submit them.

Note: We do not discourage the use of AI tools. The purpose of the assignments is not to check if an answer is right or wrong. It is to understand how you think, how you break down problems, and how you approach performance marketing.

After evaluation, you will receive an email stating whether you move to the next round or are not shortlisted.

Round 3: Live Interview

Selected candidates will be invited for a live interview. You may be asked to perform tasks on the spot. The final selection is made after this round.

Experience Required:

Minimum 2 years of hands-on paid advertising experience.

Start Date: January 2026 onwards

Compensation: 25,000 to 45,000 rupees per month, depending on experience and skill set

Location: Remote

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