About us: Keep moving

ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone's life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

Job description:

1. Brand & Campaign Marketing

Own the yearly brand calendar and go-to-market planning for Singapore.
Localize global/regional brand campaigns, messaging, and content to fit the Singapore market.
Lead PR, media relations, influencer/KOL seeding, and brand storytelling.
Manage brand assets, visual consistency, and brand guidelines across touchpoints.

2. Retail & Store Marketing

Partner with retail and operations teams on store opening strategy, launch planning, media invites, VIP activation, and community integration
Develop in-store marketing activities, VM communication, POP/Signage, and seasonal retail campaigns to drive traffic and conversion.
Support retail KPIs (traffic, conversion, UPT, ATV) through marketing interventions.
Integrate CRM capabilities (membership, loyalty, VIP events) into retail experiences.

3. Sports Marketing & Community Ecosystem

Build partnerships with athletes, ambassadors, sports communities, and training clubs.
Drive participation in relevant events (running, trail, climbing, skiing, etc.).
Expand grassroots community engagement and authentic brand advocacy.
Develop seeding strategies to drive authenticity and product credibility.

4. Digital, Website & CRM

Localize website content, imagery, brand messaging, and e-commerce touchpoints.
Work with CRM teams to drive membership sign-ups, customer lifecycle campaigns, and loyalty engagement.
Oversee social media platforms (IG/FB/TikTok/XHS), content calendar, and performance.
Coordinate performance marketing (Paid Social, SEM/SEO) and analytics (GA4, social dashboards).
Build data-driven reporting on digital KPIs (awareness, reach, engagement, CAC, retention, LTV).

5. Cross-functional & Regional Collaboration

Act as the key Singapore marketing liaison with China HQ and SEA teams.
Localize global assets while maintaining brand positioning & authenticity.
Manage agencies, creative vendors, event organizers, and media partners.
Own marketing budget allocation and ROI measurement.

Requirements:

Bachelor's degree in Marketing, Business Administration or any related field.
At least 6 years experience in brand marketing or product strategy. For Manager level, at least 2 years of people management.
Excellent time management, communications, logical-thinking, decision-making, presentation and organizational skills.
A team player and able to work in fast paced environment.
High proficiency in English. Ability in Mandarin is a plus for liaison with counterparts in China headquarter.
Passion for sports is a must.

Regional Brand and Marketing (Senior) Manager - Arc'teryx&Descente