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Role: HR Business Intelligence / People Analytics (Intern)

Experience: Not Applicable

Location- Hyderabad.

About MarketStar

In everything we do, we believe in creating growth, for our clients, our employees, and our community. For the past 35+ years, we have been generating revenue for the most innovative tech companies across the globe through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people, and support them through mentorship, leadership, and career-development programs. We provide service and support to our communities through the MarketStar Foundation.

Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and to be named a top employer in our industry. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.

We are excited to have you apply to join our MarketStar team and can't wait to discuss how we can help you find growth!

Role Overview

The Business Intelligence & HR Marketing Intern will support the HR team by analysing recruitment and workforce data, tracking hiring funnel performance, and supporting recruitment marketing initiatives. The role focuses on people analytics, hiring efficiency, and employer branding insights to enable data-driven HR.

Key Responsibilities

HR Business Intelligence / People Analytics
Collect, validate, and analyse HR and recruitment data from ATS, HRMS, and CRM systems
Prepare daily, weekly, and monthly MIS reports for HR Team
Track and analyse key HR metrics such as:
Walk-ins vs. offers vs. joiners
Time-to-hire & cost-per-hire
Attrition trends (early & overall)
Recruiter & source-wise productivity
Build dashboards to monitor hiring performance and manpower planning
Recruitment Marketing & Employer Branding
Analyse performance of recruitment marketing channels:
Job portals, social media, employee referrals, consultants, campus hiring
Support employer branding initiatives on digital platforms
HR Operations & Stakeholder Support
Coordinate with TA, HR Operations, and Business teams for data alignment
Create executive summaries, dashboards, and presentations for leadership reviews
Maintain data accuracy, governance, and documentation standards

Skills & Qualifications

Recently completed MBA (HR/Marketing/Analytics), BBA, B.Com, Engineering, or Data Analytics
Strong interest in HR Analytics, Business Intelligence, or Recruitment Marketing
Proficiency in MS Excel / Google Sheets (Pivot Tables, Lookups, Charts)
Good understanding of HR and recruitment metrics
Strong analytical thinking and communication skills
Good to Have
Exposure to Power BI / Tableau / Looker Studio
Basic knowledge of SQL
Familiarity with ATS/HRMS tools (Naukri RMS, Zoho Recruit, Darwinbox, LeadSquared)
Prior academic project or internship in HR analytics or marketing analytics
Exposure to people analytics and HR strategy
Detail-oriented with strong numerical aptitude
Interested in combining HR, analytics, and marketing
Comfortable working in a fast-paced, metrics-driven BPO environment