As a Social Media Manager, you will lead the planning, creation and delivery of premium, social-first content across Twitter, Facebook, Instagram, LinkedIn. This will entail working closely with our various marketing / communications teams to help them articulate their needs, shape social briefs, understand social best practice and deliver their KPIs. Content ideation and creation are the heart of this role - and you will be expected to create social post copy, as well as brief and manage creative inputs (design, photography and video) to a consistently high standard that raises the bar in the higher / further academic industry and beyond. Strong working relationships are vital to success in this position.

Develop social media strategy and make plans.
Create original content for social media platforms, email marketing, website and platforms.
Posting stories, posts on social media.
Deploy 360 social marketing campaigns including Facebook, Twitter, Instagram etc.
Leveraging both branding and performance campaign to balance awareness and online sales conversion objective.
Design creatives for organic paid promotion of high quality.
Manage and build relationships with influencers.
Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram and engage with the social media users.
Keep Up to Date with all Social Media Trends.
Create Analyse Social Media Performance Report.
Producing a consistent brand message across all the social media channels.
Regular monitoring the competitor social media platforms and creating analysis report.
Working with other departments to develop social media timelines that coincide with the version upgrades, ad campaigns, and other brand messages.
Knowledge of Facebook Postings, Promotions, Business manager accounts, Ad creations, performance analysis, competitor analysis and Facebook mentions.
Apart from postings and promotions, you should have knowledge of analytics to gauge the mood of the audience.
You are all for team game, since you will have to coordinate with various teams (graphic designers, video editors, content writers etc).

Requirements:-

Extensive experience in social media promotion.
Excellent skills in data processing and analysis, expert in Excel and data presentation.
Result-oriented attitude.
Experience in Academic Industry Preferred.
Ability to develop the right voice for each social media platform.
Should be able to understand what contents works for account being managed ad based on that should come up with creative ideas of campaigning.
Should have ability of effective content calendar management.
To study and analyse daily media (social news) and generate relevant content.
To study past and current media trends and analyse their impact.
Proven ability to build social media communities.
Creation of Social media calendar which i

Assistant Manager Social Media Marketing