Job Title

Senior Brand Executive - Branding and Communication

Job Description

Role Overview

The Senior Brand Executive will drive Triton's marketing and communication efforts across domestic and international fronts. The role demands someone who can think strategically, execute creatively, and maintain consistency across every brand touchpoint from digital campaigns to leadership visibility, internal engagement, and global events.

Key Responsibilities

Domestic Marketing

Develop and execute marketing plans to generate leads and build domestic visibility.
Manage large-scale brand events and customer engagement initiatives.
Conduct client-centric content activities such as video stories and Q&A sessions that reflect customer partnerships.

International Branding

Coordinate the creative and logistical aspects of global exhibition participation.
Lead international email marketing campaigns and collaborative webinars with agents or partners.
Build brand consistency across all international marketing assets and communication.

Leadership Branding (Jitendra Srivastava)

Manage podcast appearances, interviews, and short-format content that position leadership as an industry voice.
Identify and coordinate opportunities for thought leadership through conferences, lectures, and media interactions.
Oversee creative execution of leadership videos and branded storytelling.

Triton Branding

Develop whitepapers and insights-driven content to strengthen Triton's knowledge presence.
Monitor and enhance digital visibility through SEO, AEO, and GMB audits.
Manage content and growth strategy across LinkedIn, Instagram, and X (Twitter).
Coordinate website maintenance, campaign tracking, and digital improvement activities.
Create internal and external video stories featuring leaders, employees, and brand milestones.

Internal Branding & Employee Engagement

Oversee monthly internal communication (townhall/newsletter) to ensure information flow and culture reinforcement.
Plan and execute office branding projects that reflect Triton's identity and values.
Support HR and management teams in aligning internal initiatives with brand goals.

Core Competencies

Clear and persuasive communication
Strategic planning and execution
Storytelling and creative judgment
Time and cost management
Leadership and collaboration
Analytical approach with creative adaptability
Consistent quality and attention to detail

Qualifications & Experience

Bachelor's or Master's degree in Marketing, Mass Communication, or related field
46 years of relevant experience in branding, communications, or digital marketing
Experience in logistics, B2B, or service sectors preferred
Strong portfolio of executed campaigns or brand initiatives

Skill to Evaluate

Digital Marketing, Brand Strategy, Brand Campaigns, Event Management, Presentation Skills

Mandatory Skills

Digital Marketing, Brand Strategy, Brand Campaigns, Event Management, Presentation Skills

Experience

3 to 6 Years

Must Have

Digital Media focussed on LinkedIn, Youtube and Instagram, Brand Campaigns, Event & Campaign Management, Communication & Presentation

Good to Have

Understanding of design principles, brand aesthetics, and video storytelling. Project Coordination with agencies and vendors, Team Collaboration

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