Role Overview

We are looking for a Marketing Manager who will own the end-to-end marketing function at DATOMS — from strategy to execution.

This role is for someone who can build the marketing engine, drive teams, and step in to execute when required. You will work closely with leadership to ensure marketing directly contributes to pipeline generation, brand building, and revenue growth.

Key Responsibilities1. Marketing Strategy & Planning

Define and own the overall marketing strategy and roadmap
Build GTM plans for different segments (Warehousing, Cold Chain, Energy, OEMs)
Translate strategy into clear quarterly and monthly execution plans
Lead Generation Strategy (Inbound & Outbound)
Define and build the lead generation engine across inbound and outbound channels
Guide the inbound team on content, SEO, LinkedIn, and demand generation strategy
Guide the outbound team on campaign targeting, messaging, and outreach approach
Ensure strong alignment with Sales for pipeline quality, conversion, and revenue impact
Actively participate in campaign execution when required — from setup to optimization
Hands-on with outreach tools, marketing automation platforms, and CRM systems
Brand Building & Positioning
Define and drive DATOMS brand narrative and positioning
Build a strong presence on LinkedIn and industry channels
Ensure consistency across all communication touchpoints (website, decks, campaigns)
Ensure all content clearly communicates business value and differentiation; Guide teams on what to say, how to say it, and to whom
Events, Exhibitions & Field Marketing
Plan and execute events, exhibitions, and industry meetups
Represent DATOMS as a brand ambassador at events. Engage with prospects, partners, and customers on the ground
Drive lead generation and relationship building through events; Ensure strong pre-event and post-event campaign execution (outreach, follow-ups, conversions)
Execution Oversight & Performance Management
Oversee execution across inbound and outbound teams
Define KPIs and ensure accountability across campaigns
Continuously optimize marketing efforts based on data and outcomes
Cross-Functional Alignment
Work closely with Sales, Product, and Leadership teams
Translate product capabilities into market-ready narratives
Ensure marketing efforts are aligned with revenue goals

Who You Are

Strong strategic thinker with an execution ownership mindset
Comfortable leading teams and driving outcomes without micromanaging
Excellent communicator — both written and verbal
Naturally outgoing and confident — enjoys engaging with prospects and customers
Comfortable being the face of DATOMS — online (LinkedIn) and offline (events)
Data-driven, yet strong in storytelling and positioning

Must-Have Skills

Strong strategic thinker with execution ownership mindset
Comfortable leading teams and driving outcomes without micromanaging
Excellent communicator — both written and verbal. Naturally outgoing and confident — enjoys engaging with prospects and customers
Comfortable being the face of DATOMS — online (LinkedIn) and offline (events)
Data-driven, yet strong in storytelling and positioning
Proven experience in driving inbound + outbound marketing strategies
Hands-on experience with CRM and outreach tools (e.g., Apollo, Lemlist, Linkedin Sales Navigator etc.)
Strong understanding of pipeline generation and marketing metrics
Experience in campaign execution and optimization

Qualifications

MBA in Marketing / Business Strategy from a reputed institute.
3–8 years of experience in B2B marketing roles
Proven experience in driving end-to-end marketing strategy and execution

Skills: b2b saas,growth marketing,event marketing,apollo,marketing manager,lead generation,demand generation,gtm strategy,gtm,outreach tools,lead nurturing,iot,email campaigns

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