Sales Manager – Micro LAP

Department: Retail

Reporting To: Area Sales Manager

Experience: 6–8 Years

Education: Graduate

Product: Micro LAP

Job Purpose

To drive business growth for the assigned location by acquiring new customers through DSA/channel sourcing as well as direct sourcing, while maintaining portfolio quality and ensuring controlled delinquency. The role will also be responsible for generating revenue through Life Insurance (LI).

Key Responsibilities

Identify, onboard and develop new DSA/channel partners.
Regularly visit and manage existing DSA/channel relationships.
Build a strong network of channels handling Salaried and Self-Employed customers.
Maintain a productive pipeline and ensure consistent business throughout the month.
Develop and maintain a database of potential customers, including salaried and self-employed profiles.
Generate business through both channel sourcing and self-sourcing.
Track competitor rates, policies and market propositions.
Conduct regular product and policy training for DSA/channel partners.
Ensure timely and accurate payout processing for channels.
Maintain a healthy Login-to-Conversion ratio of 60%.
Ensure 100% LI coverage on eligible proposals.
Ensure complete documentation and proper pre-screening before login.
Coordinate with the Risk team for PD and case processing.
Ensure all cases are legally cleared before disbursement.
Maintain portfolio quality and keep delinquency within defined norms.
Ensure rejection levels remain within the prescribed threshold.
Present cases for rate waivers and follow up on approvals.
Coordinate for re-look of rejected cases wherever applicable.
Build strong customer relationships and generate business through references.
Ensure regular customer meetings and market visits.
Meet at least 3 new customers every day.

Key Performance Indicators

Business volume / disbursement achievement
Channel payout management
Insurance achievement
Portfolio delinquency
Active & productive DSA/channel base
Login-to-Conversion ratio – 60%
Quality of sourcing and documentation
Rejection percentage within defined threshold

Required Skills

Achievement Orientation
Strong commitment and ownership
DSA / Channel Management
Mortgage / LAP product understanding
Local market knowledge
Competitor knowledge
Understanding of legal documentation
Ability to present cases as per policy
Good customer and channel relationship management

Candidate Profile

6–8 years of relevant experience
Graduate
Prior experience in DSA / Channel Management
Strong understanding of Mortgage / LAP business
Good knowledge of local market and financial institution channels
Experience in managing both Salaried and Self-Employed business is preferred.

Sales Manager Micro LAP, Madurai