Job Description: Graphic Designer & Video Editor

Company: YES Officer

Department: Marketing & Creative

Job Type: Full-Time

Experience: 1–3 Years (Preferred)

Location: Dehradun

About YES Officer

YES Officer is an education platform dedicated to helping banking aspirants prepare for competitive banking examinations. We are looking for a creative and detail-oriented Graphic Designer & Video Editor who can create engaging visual content that strengthens our brand identity, communicates effectively with students, and supports our digital marketing initiatives.

Role Overview

The candidate will be responsible for designing high-quality graphics and editing engaging videos for social media, digital marketing campaigns, website promotions, educational content, and other brand communication requirements.

The ideal candidate should have a strong visual sense, an understanding of social media trends, and the ability to transform ideas into compelling visual content while maintaining brand consistency.

Key Responsibilities1. Graphic Designing

● Design creative and engaging social media posts, carousels, stories, reels covers, banners, and advertisements.

● Create promotional creatives for courses, test series, subscription plans, offers, and upcoming examinations.

● Design website banners, landing page graphics, app banners, thumbnails, and other digital assets.

● Develop creatives for festivals, special occasions, student achievements, and brand campaigns.

● Maintain consistent brand identity across all digital platforms, including typography, colours, layouts, and visual elements.

● Collaborate with the marketing and content teams to understand creative briefs and deliver designs on time.

● Adapt creatives into different sizes and formats for Instagram, YouTube, WhatsApp, websites, and other platforms.

2. Video Editing

● Edit short-form videos, Instagram Reels, YouTube Shorts, promotional videos, and educational content.

● Create engaging promotional videos for courses, offers, test series, and exam-related campaigns.

● Edit faculty videos, student testimonials, interviews, and educational snippets.

● Add subtitles, transitions, motion graphics, animations, background music, and sound effects wherever required.

● Create engaging hooks and visual storytelling elements to improve audience retention.

● Repurpose long-form videos into short, platform-specific content.

● Ensure videos are properly formatted, visually appealing, and optimised for different digital platforms.

3. Creative Research & Trend Analysis

● Research trending designs, video formats, editing styles, and social media content relevant to the education industry.

● Analyse competitors creatives and identify opportunities to improve visual communication.

● Suggest fresh creative concepts for campaigns, engagement initiatives, and brand-building activities.

● Stay updated with design trends, editing techniques, and platform-specific content formats.

4. Coordination & Delivery

● Work closely with the marketing, social media, and content teams.

● Understand project requirements, incorporate feedback, and make revisions efficiently.

● Manage multiple creative projects while meeting deadlines.

● Organise design files, video projects, and final exports for easy access and reuse.

● Ensure accuracy in text, pricing, offers, dates, logos, and other promotional information before delivery.

Required Skills & Qualifications

● 1–3 years of relevant experience in graphic design and video editing.

● Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, After Effects, or equivalent tools.

● Working knowledge of Canva and CapCut is an advantage.

● Strong understanding of typography, colour theory, composition, visual hierarchy, and branding.

● Experience creating content for Instagram, YouTube, and other digital platforms.

● Knowledge of video transitions, subtitles, audio synchronisation, motion graphics, and basic animation.

● Ability to understand creative briefs and translate them into effective visual content.

● Good attention to detail, time management, and communication skills.

● A portfolio demonstrating graphic design and video editing work is mandatory.

Preferred Qualifications

● Experience in the education, edtech, coaching, or digital marketing industry.

● Understanding of performance marketing creatives and conversion-focused advertisements.

● Knowledge of motion graphics and advanced animation.

● Ability to identify social media trends and adapt them to the brand's communication style.

Key Performance Indicators (KPIs)

● Timely delivery of assigned creatives and videos.

● Quality, originality, and visual consistency of output.

● Ability to meet daily, weekly, and campaign-specific creative requirements.

● Number of completed designs and edited videos, based on agreed workload.

● Accuracy of promotional content and adherence to brand guidelines.

● Responsiveness to feedback and efficiency in revisions.

● Contribution of creative ideas to social media engagement and marketing campaigns.

How to Apply

Interested candidates can share their updated resume, portfolio, and relevant graphic design and video editing samples.