About Us

Devastram is a blooming e-commerce brand specializing in handcrafted god idol dresses and accessories. We take pride in delivering quality products and exceptional customer service to make every celebration special. Our website link - www.devastram.com

Role Overview

We are looking for a Shopify Expert who can design, develop, and optimize our website for higher conversions, better user experience, and premium brand positioning. The ideal candidate should have a strong sense of aesthetics along with technical expertise.

Key Responsibilities

Shopify Development
Develop and maintain Shopify store (themes, custom sections, landing pages)
Customize Shopify themes using Liquid, HTML, CSS, JavaScript
Improve website speed, performance, and mobile responsiveness
Integrate apps, APIs, and third-party tools (payment, CRM, analytics)
UI/UX Design
Design a premium, devotional, and visually appealing website experience
Improve user journey from homepage → product page → checkout
Optimize layouts for higher conversion rates (CRO)
Create wireframes, mockups, and design systems
Conversion Optimization (VERY IMPORTANT)
Improve:

Add-to-cart rate
Checkout conversion
AOV (Average Order Value)

Build:

Bundles & upsell flows
Product page enhancements (trust, urgency, storytelling)

Optimize landing pages for ads traffic
Website Management & Optimization
Regular audits for UX, speed, SEO, and performance
Fix bugs, broken flows, and user friction points
Implement A/B testing strategies

Requirements:Must Have:

2+ years experience in Shopify development
Strong skills in:

Liquid
HTML, CSS, JavaScript

Experience in UI/UX design tools (Figma preferred)
Understanding of e-commerce conversion funnels
Experience with Shopify apps & integrations

Good To Have

Experience in D2C brands (especially fashion/lifestyle)
Knowledge of CRO (Conversion Rate Optimization)
Basic understanding of SEO & page speed optimization
Experience with tools like:

Google Analytics
Hotjar / Clarity
Zapier integrations

What We're Looking For

Someone who understands premium aesthetics + emotional buying
Detail-oriented with a strong design sense
Can think like a customer, not just a developer
Proactive with ideas to increase sales & user experience

Key KPIs

Website Conversion Rate
AOV (Average Order Value)
Page Load Speed
Bounce Rate Reduction
Mobile Experience Optimization

Skills: optimization,design,e-commerce,ux,analytics,shopify

Shopify Website Developer & UI/UX Designer (E-commerce)