Event Marketing Manager

Company Name: The Cocktail Story (Marketing & Event Services)

Location: Sultanpur

Department: Marketing

Job Type: Full-time

Shift Timing: 10:30am- 7:00pm

Working Days: 5.5 days (2^nd & 4^th Saturdays Off)

Job Overview:

We are looking for a creative and strategic Marketing Event Executive to lead and execute experiential marketing campaigns, brand activations, and consumer events within the alcoholic beverages industry. The ideal candidate will have a strong understanding of the alco-bev landscape, client servicing, and the ability to transform brand strategy into memorable consumer experiences.

Key Responsibilities:

1. Event Strategy & Execution

Plan and execute high-impact brand events, bar takeovers, product launches, and experiential campaigns.

Align event strategies with brand positioning, target audience, and regional compliance (excise norms).

Develop innovative event concepts to increase brand recall and engagement.

2. Creative & Strategic Thinking

Collaborate with brand and creative teams to ideate bold, culturally relevant activation ideas.

Turn marketing briefs into clear, engaging event strategies with measurable outcomes.

Stay up to date with trends in nightlife, experiential marketing, and competitor activity.

3. Client Servicing

Act as the main point of contact for clients, partners, venues, and vendors during event execution.

Ensure seamless delivery of event experiences that exceed client expectations.

4. Presentation & Communication

Create high-quality PPT presentations for internal approvals, client pitches, and post-event reporting.

Clearly communicate event strategies, budgets, and execution plans.

Present concepts and outcomes to brand stakeholders or external clients with confidence.

5. Compliance & Reporting

Ensure events comply with all local laws and industry regulations (esp. alcohol advertising norms).

Track KPIs: footfall, consumer engagement, brand visibility.

Prepare post-event reports with data analysis, learnings, and recommendations.

Key Skills & Competencies:

Creative & Strategic Thinking – Ability to connect brand goals with cultural insights and on-ground activation.

PPT & Visual Storytelling – Proficiency in creating sharp, visual, and persuasive presentations.

Client servicing & Communication – Strong interpersonal skills and stakeholder management.

Event Management – Hands-on experience in planning and executing consumer events and on-trade activations.

Company Website- https://thecocktailstory.in/

LinkedIn Profile- https://www.linkedin.com/company/the-cocktail-story002/

Instagram Profile- https://www.instagram.com/thecocktailstoryigsh=bDJ5aTllMWU5NGd4

Industry

Marketing Services

Employment Type

Full-time

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