About the Company

Lemnisk's composable Customer Data Platform (CDP) provides the data and AI platform for real-time marketing activation, while keeping your data where you want it to be - on-premise, on your cloud, or within your geo. -

The key capabilities include:

Unified Customer Data Foundation: Enterprise CDP with flexible deployment (SaaS, on-premise, or your cloud) delivering secure, real-time customer data access with full control over data residency

Intelligent Identity Resolution: Intelligently unify customer data across business lines to build a complete view of each customer, while still running targeted marketing campaigns at the individual product level

Hyper-Personalized Experiences: Deliver 1:1 hyper-personalized journeys & experiences in real-time for every customer across multiple marketing channels.

AI Suite: With Lemnisk's intelligent AI engine, predict what each customer is likely to do next, understand them across all products, learn from their phone conversations, and help AI agents securely access the right data, all to engage every customer on the right channel at the right time.

Comprehensive Data Activation: Seamlessly activate customer data across marketing and business systems with low-code/no-code APIs. Send insights to any downstream system in real time, empowering teams to accelerate campaigns and drive more relevant, data-driven experiences.

Lemnisk is headquartered in Bangalore with offices in Singapore, Dubai, and Boston. The company is ISO 27001, ISO 27018, and SOC2 certified, with enterprise governance features. Lemnisk is backed by investors including Bajaj Financial Securities, Bharti Airtel, Artha Venture Fund, growX Ventures, and LogX Ventures.

Reporting Manager

Team Lead- Delivery

Key Responsibilities

1. Marketing Intelligence Platform (MIP) & Martech Platform Integration

Facilitating the integration and activation of the Lemnisk Customer Data Platform with multiple systems, including the Adobe stack, call center dialers, and Microsoft CRM tools.
Ensure seamless data flow, API integrations, and event tracking by coordinating with Lemnisk's MIP product and implementation teams.

2. Campaign Execution

Design and execute multi-channel campaigns in MIP across Email, SMS, WhatsApp, and OBD (Outbound Dialing).
Build customer journeys, drip campaigns, and lifecycle marketing flows, and enable real-time personalization using MIP and downstream channels.

3. Data Management & Customer Insights

Collaborate with the Center of Excellence (Lemnisk) to manage customer data models, lead scoring models, segmentation, and identity resolution.
Generate actionable insights for customer acquisition, retention and engagement, cross-sell / upsell, marketing attribution, and campaign performance analysis.

4. Experimentation & Optimization

Engage with the client teams to execute use cases for website personalization, retargeting strategies, and buying journey optimization.

Qualifications

Bachelor's degree in engineering, marketing, analytics, consulting, online advertising, or a related field. MBA preferred but not mandatory.
2-3 years of relevant experience in the digital industry.
Prior experience in handling digital marketing campaigns is a plus.
Prior experience working in a SaaS based company is a plus.
Ability to work independently in a remote setup and manage multiple stakeholders effectively.
Has the ability to analyze large volumes of data and come up with deep insights.
Has an appreciation of technology and its ability to create value in the marketing domain.
Must have good communication skills (written and verbal).
Knowledge of APIs, webhooks, and data integrations.
Experience with CRM systems such as Microsoft Dynamics 365.

Training & Development

The resource will work on the client location in Mumbai.
The resource will be trained on Lemnisk MIP and it's integrations with client systems, including Microsoft Dynamics 365 and the Adobe stack, architecture, data structures, and life insurance industry best practices.
The resource will undergo training with Lemnisk and will be stationed at the client's location in Mumbai.
The resource will participate in regular MIP-Lemnisk knowledge-sharing workshops.
All work performed by the resource will be routed through Lemnisk and executed in coordination with Lemnisk teams.
The client will train the resource on business processes, stakeholder mapping, brand guidelines, and other client-specific requirements.

Martech Integration Consultant