Key Responsibilities

Plan, build, and manage paid search and PPC campaignsacross Google Ads (Search, Display, Performance Max) and other PPC platforms to drive qualified leads and pipeline.
Design and run LinkedIn Ads campaigns (Sponsored Content, Message/Conversation Ads, Lead Gen Forms) targeting IT, security, and executive decision-makers.
Own end-to-end campaign performance — budgets, bids, audiences, keywords, ad copy, and creative — optimizing toward CPL, CPA, ROAS, and pipeline targets.
Implement and maintain conversion tracking and attribution across Google Ads, LinkedIn, Google Analytics 4 (GA4), Google Tag Manager, and the CRM.
Conduct A/B and multivariate testing on ad creative, audiences, and landing pages to continuously improve conversion rates and reduce acquisition costs.
Manage and optimize landing pages and lead-capture forms in partnership with web and content resources to maximize conversion.
Perform keyword research, competitor analysis, and audience segmentation to identify and prioritize high-intent opportunities.
Monitor daily spend and pacing, ensuring budgets are allocated efficiently across channels and campaigns.
Build performance dashboards and report on key metrics (impressions, CTR, CPC) to internal stakeholders.
Support retargeting, email, and marketing-automation initiatives to strengthen the overall demand-generation funnel.
Collaborate closely with sales and business development to align lead quality, follow-up, and pipeline objectives.
Stay current with platform updates, privacy/tracking changes, and digital advertising best practices.
Meet or exceed agreed lead-generation, cost-efficiency, and performance targets.

Skills & Experience

Proven hands-on experience managing paid media campaigns, with strong command of Google Ads and PPC.
Demonstrated experience with LinkedIn Ads and B2B lead generation (experience marketing technical, SaaS, IT, or cybersecurity offerings is highly regarded).
Strong working knowledge of conversion tracking and analytics — GA4, Google Tag Manager, conversion pixels, and UTM/attribution setup.
Analytical mindset with the ability to interpret performance data and translate it into optimization actions and ROI improvements.
Experience with A/B testing, landing-page optimization, and improving funnel conversion rates.
Ability to understand technical products, services, or solutions and communicate their value clearly to prospective clients.
Excellent verbal and written English communication skills.
Familiarity with CRM and marketing-automation platforms (e.g., HubSpot, Salesforce) and reporting/BI tools.
Self-motivated, results-driven, organized, and comfortable owning targets and budgets.
Experience marketing to Australian and international B2B audiences is strongly preferred.

Digital Marketing Specialist

PPC/Digital Marketing Specialist