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Role Description

This is a full-time on-site role for a Digital Marketing Manager, located in Gurugram. The Digital Marketing Manager will be responsible for strategizing and executing digital marketing initiatives, managing social media platforms, driving lead generation efforts, analyzing web analytics to optimize performance, and devising innovative marketing strategies. The role involves collaboration with cross-functional teams to ensure alignment with organizational goals and brand messaging.

Qualifications

Proficiency in Digital Marketing strategies, including campaign planning and execution
Expertise in Social Media Marketing, including content creation and audience engagement
Experience in Lead Generation and developing customer acquisition strategies
Strong knowledge of Marketing techniques and industry trends
Ability to use Web Analytics tools to monitor and optimize metrics such as traffic, engagement, and conversions
Excellent organizational, analytical, and communication skills
Ability to work collaboratively as part of a team and manage projects independently
Familiarity with marketing automation tools is a plus
Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus) .