Role Overview

We are looking for a creative, proactive, and socially aware Social Media Manager & Content Creator to manage the brand's social media presence and build a strong, consistent digital identity.

The candidate will be responsible for planning and executing the weekly content calendar, developing content ideas, writing captions/scripts, managing community engagement, coordinating collaborations, and supporting social media campaigns.

Since we are an education institution focused specifically on the real estate industry, the candidate should be able to understand our audience including beginners entering real estate and existing real-estate professionals looking to upskill and convert this understanding into engaging content.

Key Responsibilities

Content & Social Media Management

Develop and manage the weekly/monthly social media content calendar.
Plan content across Instagram, YouTube, LinkedIn and other relevant platforms.
Generate creative content ideas around real estate, education, careers, industry trends, student success stories, faculty, events and brand stories.
Write captions, hooks, scripts, post copy and other social media content.
Ensure consistent brand voice, visual identity and messaging.
Coordinate with the videographer, editor, designer and other internal teams for content execution.

Community Management

Monitor comments, DMs, mentions and conversations across platforms.
Engage proactively with the audience.
Identify potential leads, queries and opportunities coming through social media.
Maintain a positive and professional online community.

Campaigns & Collaborations

Plan and execute social media campaigns for brand awareness, courses, events and launches.
Identify relevant creators, influencers, industry professionals and brands for collaborations.
Coordinate with collaborators from ideation to execution.
Track campaign performance and suggest improvements.

Content Performance

Monitor social media analytics and audience behavior.
Identify what content is performing well and why.
Use insights to continuously improve the content strategy.
Stay updated with social media trends, formats, algorithms and platform updates.

Key Skills

Strong understanding of Instagram, YouTube and LinkedIn.
Excellent communication and copywriting skills.
Good understanding of content strategy and social media trends.
Creative thinking with the ability to convert ideas into engaging content.
Strong coordination and execution skills.
Understanding of basic analytics and social media metrics.
Experience working with creators/influencers is preferred.

Qualifications

Bachelor's/Master's degree (Marketing plus).
1 to 2 years of experience in brand/marketing management
marketing execution and marketing automation tools
Certification in any marketing automation tool is a plus