About the company :

Established in 2019, Credit Saison India (CS India) is one of the country's fastest growing Non-Bank Financial Company (NBFC) lenders, with verticals in wholesale, direct lending and tech-enabled partnerships with Non-Bank Financial Companies (NBFCs) and fintechs. Its tech-enabled model coupled with underwriting capability facilitates lending at scale, meeting India's huge gap for credit, especially with underserved and under penetrated segments of the population.Credit Saison India is committed to growing as a lender and evolving its offerings in India for the long-term for MSMEs, households, individuals and more. Credit Saison India is registered with the Reserve Bank of India (RBI) and has an AAA rating from CRISIL (a subsidiary of S&P Global) and CARE Ratings.Currently, Credit Saison India has a branch network of 80+ physical offices, 2.06 million active loans, an AUM of over US$2B and an employee base of about 1,400 employees.

Credit Saison India is part of Saison International, a global financial company with a mission to bring people, partners and technology together, creating resilient and innovative financial solutions for positive impact. Across its business arms of lending and corporate venture capital, Saison International is committed to being a transformative partner in creating opportunities and enabling the dreams of people.Saison International is the international headquarters (IHQ) of Credit Saison Company Limited, founded in 1951 and one of Japan's largest lending conglomerates with over 70 years of history and listed on the Tokyo Stock Exchange. The Company has evolved from a credit-card issuer to a diversified financial services provider across payments, leasing, finance, real estate and entertainment. Based in Singapore, Saison International's global operations span over Singapore, India, Indonesia, Thailand, Vietnam, Mexico, Brazil, with active investments in debt, equity, corporate venture capital, and technology.

About the role :

We are looking for a highly motivated and proactive Social Media & ORM Manager to lead our social media strategy and manage our online reputation. This role is ideal for someone with a strong understanding of digital marketing trends and content strategy especially related to Financial category. The successful candidate will monitor and influence online reputation and plan and drive engagement across our social platforms, including LinkedIn, Instagram, Meta, YouTube, and others.

Key Responsibilities:

● Develop and implement a comprehensive social media strategy aligned with the company's business objectives, focusing on enhancing brand visibility, customer engagement, and lead generation.

● Define and oversee content themes and campaigns, ensuring alignment with Credit Saison India's core values, products, and customer needs.

● Set measurable goals and KPIs (e.g., engagement rate, customer acquisition, conversion rate) and regularly review performance metrics. Help in optimising outcomes and continuously provide strategic direction. Work on yearly plans with set KPIs to increase relevance of social media channels for businesses.

● Collaborate with agencies to ensure timely and high-quality execution of campaigns, including content creation, scheduling, and community management.

● Identify emerging trends and platform opportunities to keep the brand's social media presence innovative and competitive.

● Audit competition activity, decode competition strategies and build learnings

● Work closely with internal teams such as Product, Compliance, and Customer Service to ensure social and ORM initiatives support overall business goals and adhere to regulatory standards.

● Partner with customer service and other teams to create seamless workflows to address queries and complaints originating from social channels.

● Develop comprehensive reporting systems to track the effectiveness of social media and ORM efforts. Proficiency in using tools such as Google Analytics, Sprout Social, and Brandwatch will be helpful

● Provide actionable insights and recommendations based on data analysis to drive continuous improvement in social strategies.

Qualifications:

● Bachelor's/Master's degree in Marketing, Communications, Business, or a related field.

● 5+ years of experience in social media management and reputation management, preferably in the financial services, NBFC, or banking sector.

● Proven track record in developing and executing strategic social media plans.

● Strong analytical skills with the ability to interpret data and derive actionable insights.

● Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.

● Experience in managing agency partnerships and ensuring alignment with business objectives.

Social Media Marketing Manager