Job Title: Manager Corporate Partnerships & Strategic Alliances

Location: Delhi

Department: Marketing & Business Development

About The Company

Berkowits Hair & Skin Clinic is one of India's leading aesthetic and trichology clinic chains with 45+ clinics across India and 30+ years of expertise in advanced hair and skin treatments.

Role Objective

To drive corporate partnerships, strategic alliances, and offline marketing initiatives that generate qualified leads, strengthen brand presence, and contribute to clinic revenue growth.

Key Responsibilities

Corporate Growth Strategy

Identify and onboard corporate partners, institutions, and organisations.

Build and maintain long-term corporate relationships.

Execute strategies to increase revenue and brand visibility.

KPIs

812 new corporate tie-ups per month

2030% quarterly revenue growth from the corporate channel

Corporate retention rate ?70%

Strategic ATL & BTL Planning

Plan and execute ATL & BTL marketing initiatives across corporates, societies, and institutions.

Organise corporate events, health camps, and brand activations.

Manage marketing budgets and ensure ROI-driven campaigns.

KPIs

10001500 qualified leads per month

2030 corporate activations/events monthly

10% reduction in cost per lead

Positive campaign ROI

Voucher & Campaign Optimisation

Design voucher-based campaigns and seasonal promotions.

Track campaign performance and improve conversions.

KPIs

50%+ voucher redemption rate

Minimum 5% conversion rate

Optimized revenue-to-voucher ratio

Medical & Doctor Alliances

Build referral partnerships with dermatologists, gynecologists, dentists, and other relevant healthcare professionals.

Conduct co-branded medical awareness sessions and referral programs.

KPIs

20+ active referring doctors

Quarterly joint medical events

Referral revenue aligned with targets

Team Leadership & Process Building

Guide and support corporate alliance executives.

Track performance through reports and dashboards.

Conduct monthly performance reviews.

KPIs

Team target achievement ?90%

SOP documentation implemented

Offline Marketing & Clinic Branding

Execute offline branding strategies.

Identify branding opportunities in corporates, societies, gyms, salons, and medical stores.

Manage vendors for kiosks, standees, banners, and promotional materials.

Ensure strong brand presence during events and health camps.

Required Skills & Qualifications

Graduate / MBA in Marketing, Business Administration, or related field.

24 years of experience in corporate partnerships, B2B marketing, alliances, or healthcare marketing.

Experience in ATL/BTL marketing, corporate tie-ups, and events.

Strong communication, negotiation, and relationship management skills.

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