Location: Marol Andheri

Working days: 6 days

Reporting to: Business Head

Role Overview

As an Influencer Marketing , you will be responsible for planning and executing influencer campaigns end-to-end. You will identify the right creators, build strong relationships with them, negotiate collaborations, manage campaigns, and track performance to ensure strong ROI.

Key Responsibilities

Develop and execute influencer marketing strategies aligned with brand and business objectives.
Identify, evaluate, and onboard relevant influencers and content creators across Instagram, YouTube, and other social platforms.
Build and maintain strong relationships with influencers, agencies, and creator communities.
Manage influencer campaigns from ideation and briefing to content approval, publishing, and reporting.
Negotiate commercials, deliverables, timelines, and usage rights with influencers and agencies.
Create detailed influencer briefs that communicate brand messaging, campaign objectives, and content guidelines.
Work closely with the creative, social media, performance marketing, and brand teams to deliver integrated campaigns.
Monitor influencer content to ensure brand consistency and timely execution.
Track campaign metrics such as reach, engagement, views, clicks, conversions, CAC, and ROI.
Prepare regular campaign reports and derive actionable insights for future campaigns.
Stay updated on emerging creators, social media trends, formats, and influencer marketing best practices.
Explore opportunities for long-term creator partnerships, ambassador programs, and UGC initiatives.
Maintain influencer databases, campaign trackers, budgets, and performance records.

What We're Looking For

2–4 years of experience in influencer marketing, creator marketing, social media, or digital marketing.
Hands-on experience managing influencer campaigns end-to-end.
Strong understanding of Instagram, YouTube, Reels, Shorts, and the creator ecosystem.
Excellent communication, negotiation, and relationship-management skills.
Strong understanding of social media trends and content formats.
Ability to manage multiple campaigns, creators, and deadlines simultaneously.
Data-driven mindset with the ability to analyse campaign performance and ROI.
Strong creative thinking and an eye for compelling content.
Experience in D2C, beauty, wellness, skincare, personal care, FMCG, or lifestyle brands will be an advantage.

Key Success Metrics

Influencer campaign reach and engagement
Cost per engagement / cost per view
Creator performance and content quality
Traffic and conversions generated through influencers
Campaign ROI
Growth of the brand's creator network
Number and quality of long-term creator partnerships

Why Join Soulflower

Work with a growing homegrown wellness and personal care brand.
Opportunity to build and own influencer-led campaigns.
Work closely with creative, marketing, and brand teams.
High ownership and visibility in a fast-paced environment.
Opportunity to build a strong network within India's creator ecosystem.

Influencer Marketing Specialist