Social Media Strategist

Hyderabad | Full-time

About SkinBae

SkinBae is one of India's leading platforms for curated Korean skincare. We work closely with global Korean brands and focus on thoughtful storytelling, strong visuals, and education-led marketing.

As we grow our team in Hyderabad, we're looking for people who care about quality, can think independently, and take ownership of their work. If you enjoy building things properly, not just quickly, and want to be part of a hands-on, fast-growing brand, you'll feel at home here.

Role Overview

We are looking for a Social Media Strategist who can think creatively, execute consistently, and take ownership of SkinBae's social media presence end-to-end. This role is equal parts strategy, content execution, publishing, and performance tracking.

You will be responsible not just for ideas, but for seeing content through from concept to upload to performance analysis.

Key Responsibilities

1. Social Media Strategy & Execution

Develop and manage the Instagram content calendar, ensuring consistency, relevance, and engagement
Plan, strategize, and execute organic social media campaigns aligned with SkinBae's overall marketing objectives
Monitor social media trends, algorithm updates, audience behaviour, and industry best practices to keep content fresh, competitive, and platform-relevant
Ensure content aligns with SkinBae's premium brand positioning and brand tone at all times
Identify opportunities to improve content strategy, engagement, reach, and overall social media growth

2. Video Content Ideation, Scripting & Execution

Lead the end-to-end video content creation process for:
Instagram Reels
YouTube Shorts
Other short-form and long-form video formats as required
Ideate and script engaging video concepts based on brand objectives, audience interests, and platform trends
Direct and oversee video execution, working closely with internal creators and relevant teams
Plan, schedule, and oversee content shoots, ensuring timelines, quality, and brand consistency
Review video content before publishing and provide clear, constructive feedback to improve quality, hooks, storytelling, retention, and overall performance

3. Content Publishing & Platform Management

Upload, schedule, and publish content across:
Instagram posts
Instagram Reels
Instagram Stories
YouTube
Other relevant social media platforms as required
Manage captions, hashtags, tags, thumbnails, descriptions, links, CTAs, and other publishing requirements
Ensure all content is accurate, timely, and aligned with SkinBae's brand guidelines
Maintain consistency across all social media platforms
Take ownership of the final content that goes live across SkinBae's social media channels

4. Content & Design Collaboration

Work closely with graphic designers to develop:
Instagram posts
Carousels
Video creatives
Campaign assets
Other social media creatives
Provide clear creative direction for visually compelling and engaging social media content
Ensure all creative assets align with SkinBae's premium brand aesthetic and visual identity
Coordinate with content writers and designers to ensure smooth execution and timely delivery
Review creative assets and provide feedback before publishing

5. Influencer & Affiliate Marketing

Identify, shortlist, and coordinate with relevant influencers and creators aligned with SkinBae's brand
Manage influencer collaborations end-to-end, including outreach, briefing, coordination, follow-ups, content delivery, and execution
Ensure influencer content aligns with campaign objectives and SkinBae's brand guidelines
Support affiliate marketing initiatives and coordinate with relevant partners
Track influencer and affiliate collaboration performance and identify opportunities for improvement

6. Cross-Functional Collaboration

Work closely with Marketing, Content, Design, Performance Marketing, E-commerce, and Leadership teams

Coordinate with content writers and designers to develop social media posts, campaigns, videos, and other creative assets
Provide inputs for:
Emailers
Ad copies
Website content
Campaign messaging

Collaborate with external agencies and partners where required for:

Paid campaigns
Influencer collaborations
Email marketing support
Other marketing initiatives
Ensure organic social media efforts are aligned with paid marketing campaigns and broader brand communication

7. Customer Engagement & Community Management

Manage Instagram comments, DMs, and other social media interactions while maintaining SkinBae's brand tone
Respond to customer and community queries appropriately and escalate issues when required
Support customer communication through email and WhatsApp for social-media-related queries where required
Build meaningful audience engagement and strengthen SkinBae's online community
Monitor audience feedback and identify insights relevant to content and brand communication

8. Performance Tracking & Analytics

Monitor social media performance using platform analytics and other relevant tools
Track key metrics including:
Reach
Engagement
Follower growth
Views
Engagement rate
Content-level performance
Analyse content and platform-level data to identify trends, opportunities, and areas for improvement
Prepare regular performance updates and share data-backed recommendations
Identify high-performing and underperforming content and use insights to improve future content
Continuously optimise social media strategy based on performance insights

9. Team Leadership & Growth

Support and guide junior content creators, coordinators, or team members where required
Provide feedback on content ideation, execution quality, and brand storytelling
Help improve social media workflows, content planning processes, and publishing systems
Identify opportunities to improve efficiency, quality, and scalability of social media operations
Stay updated with emerging social media formats, trends, tools, and platform changes

What We're Looking For

3–6 years of hands-on social media experience with a brand or agency
Proven experience managing Instagram end-to-end, including planning, publishing, engagement, and performance tracking
Strong understanding of short-form video formats such as Reels and Shorts
Experience ideating, scripting, and overseeing video content
Strong understanding of hooks, storytelling, retention, and content performance
Experience working with influencers and creators
Ability to think strategically while executing consistently
Strong communication and coordination skills across content, design, influencer, and marketing teams
Ability to understand premium brand positioning and maintain consistent brand communication
Strong ownership and attention to detail
Someone who can work independently and take responsibility for getting things done

This Role Is Not for You If

You only enjoy ideating but don't want to execute
You rely heavily on trends without understanding brand context
You need constant direction or frequent validation before making decisions
You avoid accountability when content underperforms
You see social media as just posting, not positioning
You are not comfortable taking ownership of what goes live

Final Note

If you enjoy creating content, taking ownership, and building a strong social media presence consistently over time, we would love to hear from you.

Office Address:

8-2-277/24, Plot No. 24, Road No. 3, Banjara Hills, Hyderabad, Telangana - 500034, India