Mantras2success Consultants is seeking a sharp, business-savvy, and execution-oriented Business Manager to lead and scale our client's International Market operations, with a specific focus on the USA and Middle East. The ideal candidate will have hands-on experience managing eCommerce businesses (D2C & marketplaces) in the beauty/personal care category, coupled with a deep understanding of consumer behavior, the digital ecosystem, and brand building.

Key Responsibilities

Business Ownership:

Own the P&L for the USA/Middle East market, encompassing revenue, margins, and growth targets.
Develop and execute the go-to-market strategy specifically tailored for the respective consumer demographics.

eCommerce & Marketplace Management:

Manage and grow D2C channels (Shopify/Brand Website), online marketplaces, and overall GTM for respective geographies.
Ensure seamless cataloging, pricing, listing optimization, and SEO performance.

Marketing & Growth:

Partner with performance marketing teams to plan and execute impactful campaigns on Meta, Google, TikTok, etc.
Drive influencer and affiliate collaborations specifically targeted at respective demographics.
Leverage CRM, retargeting, and loyalty programs to significantly improve repeat purchases.

Cross-functional Collaboration:

Work closely with Product, Operations, Design, and Customer Service teams to localize offerings and enhance the customer experience.
Coordinate with logistics & 3PL partners for smooth international fulfillment.

Consumer Insights & Trends:

Monitor the competitive landscape, consumer preferences, and category trends.
Utilize data and insights to improve product-market fit and campaign effectiveness.

Compliance & Regulatory:

Ensure product, packaging, and marketing claims fully comply with FDA & US regulatory standards.
Work with legal consultants for trademark/IP/labeling guidelines.
Experienced in launching new brands across international markets, including the USA and Middle East.
Proficient in end-to-end brand rollout—from market research and positioning to sourcing, procurement, and execution.
Strong cross-functional collaboration with supply chain, marketing, and vendor partners to ensure timely go-to-market delivery.
Adept at navigating regional compliance and operational challenges to establish an impactful brand presence.

Must-Have Skills & Experience

5-8 years of experience in managing international D2C businesses, with 2-3+ years focused on the USA market.
Experience in color cosmetics, skincare, or personal care categories is essential.
Strong analytical and commercial acumen with a growth mindset.
Proficiency in eCommerce tools (Shopify, Amazon Seller Central, GA4, Klaviyo, etc.).
Understanding of cross-border logistics, customs, and local fulfillment models.
Ability to think both strategically and execute hands-on.

Nice-to-Have

Exposure to brand collaborations or partnerships with U.S.-based influencers or retailers.
Experience with subscription or bundle-based D2C models.
Knowledge of U.S. beauty regulations and compliance standards.

Key Account Manager

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Business Manager – International Market