OneMetric | Full-time | Gurgaon

The role in one line

We're not hiring for a marketing manager. We're hiring for a product manager who can go deeper into a problem statement, understand what the customer actually needs, shape that into a clear offer and message, and then get it in front of buyers — through the website, collateral, and email — with a defined outcome of 35–50 MQLs/SQLs a month.

Why this role exists

OneMetric is a software-plus-service company — service-heavy, but with real software and product components underneath (like CoverageAI and Suprdense). That mix is exactly why this role needs a product manager's instincts, not a marketer's. A product manager doesn't start with the copy — they start by going deep into the problem: talking to customers, understanding what they actually need, and shaping that understanding into an offer worth buying. That's the job here, whether what we're packaging is closer to a service engagement or closer to a software tool. You're not documenting what OneMetric already says about itself. You're figuring out what the market needs, shaping how we package and present a solution for it, and making sure that story is airtight everywhere a buyer encounters us — website, one-pagers, email, sales decks.

What you'll own

The offer itself. Working with delivery and leadership, you help define and sharpen what a given service or solution actually is, who it's for, and why it beats the alternative — not just repeat what's already being said.
Positioning and messaging. The language that makes a business leader say that's exactly my problem — built from real research, not assumption.
Go-to-market activation. Once an offer and message exist, you're the one who gets it live — on the website, in collateral, in email sequences — working closely with the marketing team to push it out everywhere it needs to be.
The website as a shopfront. Structure, page inventory, and how our offers are presented and found — including how the site earns visibility through SEO and AEO.
The MQL/SQL number. 35–50 MQLs/SQLs a month, generated organically from the website and the motions around it, is your number. A sharp offer and message that nobody sees doesn't count — this has to convert into real pipeline.

What you'll actually do week to week

Talk to customers, prospects, sales, and delivery to understand the real problems being solved and what language actually resonates — not guess at it from a template.
Take those insights and shape them into a defined, sellable offer: what it is, who it's for, what makes it different.
Write the core positioning and messaging for that offer — the story that has to hold up whether it's read by a founder or a VP of Sales.
Build and ship the pages, one-pagers, case studies, and email sequences that carry that message into the market.
Work hand-in-hand with the marketing team to get each offer pushed out across the right channels, not just parked on one page.
Apply SEO and AEO thinking so offers are actually discoverable — both in Google and by AI answer engines like ChatGPT and Perplexity.
Use AI tools (Claude and others) and Figma to move fast — quick mockups, drafts, and iterations instead of waiting on a full design cycle for every idea.
Track what's converting and what's landing with the market, and keep sharpening the offer and message rather than treating either as fixed.

What we need

Product-marketing instinct, applied to services. You think in terms of what's the offer, who's it for, why do they buy — not just what copy goes on this page. Prior experience as a PMM, or in a role that required this kind of offer/positioning thinking, is exactly what we're after.
Deep research ability. You get to the real problem by talking to customers and internal teams yourself, not by working off a brief someone else wrote.
Strong writing that carries conviction. You can turn a well-understood problem into messaging a business leader believes, not generic B2B copy.
A working understanding of SEO and AEO. You know how to structure and write content so it ranks in search and gets cited by AI answer engines.
Website and CRO fluency. Comfortable with WordPress and HubSpot CMS, and you understand what converts on a page and what doesn't.
A founder/CMO-level eye for B2B design, and the ability to work with a designer (or Figma yourself) to turn an idea into a real, live example fast.
Comfort with ambiguity. We're a services business — our offers evolve by market and segment. You're comfortable shaping something that isn't fully defined yet, not just executing a fixed spec.
4–5 years of experience, ideally including time in product marketing, or in a B2B services/agency/consultancy environment where you had to build the story for a solution, not just market one that already existed.

What's in it for you

Ownership, not a task list. We don't hand you a checklist and check boxes. Direction and context get discussed openly, and then shaping the offer, the message, and the page is yours to run with.
A performance-driven culture. Speed and results define your trajectory here, not tenure or face-time. Ship fast, see what moves the market, and that's what gets rewarded.
Access to the top of the market. The offers and pages you build speak directly to CMOs, VPs of Sales, and founders across the B2B US market — real high-stakes positioning work, not busywork nobody reads.

How we'll know this is working

Within a quarter: the offers you've shaped are the ones sales reaches for first because the message actually lands, MQLs/SQLs from the website and its motions are trending toward the 35–50/month range, and our positioning stops sounding like generic services-company language and starts sounding like something a buyer would repeat back to us.

Who you'll work with

Reports into growth/marketing leadership at OneMetric, works closely with sales and delivery leads to source real offer insight, and partners with the marketing team and a designer (in-house or external) to take each offer from idea to a live, converting presence across the website, collateral, and email.

Product Marketing Manager

Product Marketing Manager