This role includes demonstrating confidence and understanding of working with high profile brands and have a track record of developing innovative work. You will work in a tight knit team and build strong links with the internal team as well as the clients.

KEY RESPONSIBILITIES:

Completion of tactical plans, performance reports, and post-campaign Analysis as directed across all digital inventory (from search to video) for the campaigns within their scope
Responsible for expressing the rationale behind media investment decisions and evidencing the performance vs. expected outcomes
Proposing new and innovative solutions to briefs
Multi-brand, Multi-product handling; demonstrate 360 degree thinking beyond digital
Brand building and client servicing
Responsible for the quality of reporting and insights within assigned campaigns
Host client 1-1 meetings and sync-ups
Deliver quarterly, semi-annual, or annual updates on work quality
Identify new vendors/partners while maintaining a POV on them
Drives how syndicated and first party data is used within the campaign lifecycle

PROFILE REQUIREMENTS:

7-9 years of relevant work experience
Post Graduate Degree/ Diploma in Advertising / Marketing / Communication
Solid grasp of digital marketing, especially a deep knowledge of digital media
Experience using technology to connect with key target audience segment
Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore

PREFERRED SKILLS:

Excellent research and analytical thinking skills
Eye for detail and speed of delivery
Excellent verbal and writing skills
Resourceful problem solver
Team player, and ability to work under pressure
Strong organizational skills, detail-oriented and capable of multi-tasking

Director - Digital Planning