Senior Manager Marketing/ Customer Relationship/ Super Market Stores

We are seeking a highly experienced and strategic Senior Manager Marketing/Customer Relationship/Super Market Stores to manage our brand and image, drive sales and traffic, and create comprehensive marketing plans focused on increasing customer engagement and loyalty, particularly within a retail/supermarket context. This full-time, on-site role in Bengaluru requires close collaboration with cross-functional teams, external agencies, and vendors.

Roles and Responsibilities

Sales Generation:
Develop and execute marketing strategies and campaigns to drive sales across all channels, including physical stores and online platforms.
Analyze sales performance and market trends to identify opportunities for growth and optimization.
Collaborate with the category team to ensure alignment between marketing efforts and sales objectives.
Marketing Budgeting:
Develop and manage annual marketing budgets in line with company goals and financial targets.
Monitor and optimize marketing expenditures to ensure efficient allocation of resources and minimize Customer Acquisition Cost (CAC).
Conduct regular budget reviews and adjustments based on performance and market dynamics.
Customer Acquisition:
Implement targeted marketing campaigns and initiatives to attract and acquire new customers across diverse demographics.
Utilize market research and customer insights to identify key customer segments and optimize acquisition strategies.
Evaluate the effectiveness of customer acquisition channels and adjust marketing efforts accordingly.
Customer Retention and Loyalty:
Develop and implement strategies to enhance customer satisfaction, retention, and loyalty.
Manage customer loyalty programs and initiatives to drive repeat purchases and increase customer lifetime value.
Monitor customer feedback and sentiment to identify areas for improvement and implement solutions to enhance the customer experience.
Brand Building:
Develop and execute brand-building strategies to enhance brand awareness and equity across all touchpoints.
Ensure consistency in brand messaging, visual identity, and customer experience across physical and digital channels.
Collaborate with internal teams and external partners to develop compelling brand campaigns and initiatives.

Qualifications

Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
5 to 8 years of experience in Retail FMCG Marketing.

Skills

Expertise in marketing strategy, planning, and execution.
Proven experience in Sales Generation, Marketing Budgeting, Customer Acquisition, Customer Retention and Loyalty, and Brand Building.
Experience in Store visit, store operations, and Marketing, particularly within super market stores or similar retail environments (e.g., Health & Glow).
Experience in digital marketing and social media management.
Excellent written and verbal communication skills.
Experience in brand management and market research.
Demonstrated ability in New Store Openings - Launch/Activations and driving Existing Stores Performance boost Activations at the Store.
Proficiency in New Product Launch, Visual Merchandize, Offers & Campaigns - Growth Marketing - Loyalty & Retaining Festive Activations - South Brand Campaign.
Strong analytical capabilities and data-driven decision-making skills.
Experience in managing teams and working collaboratively with cross-functional teams.
Familiarity with the organic and natural products industry is a plus.