Responsibilities:

Participating with the brainstorming, organization and development of social media opportunities
Educating coworkers from other disciplines on our social media capabilities and experience
Overseeing social media accounts and initiatives, ensuring excellence in digital services and project/staff efficiencies
Supervising and leading production resources on social media projects
Working closely with Account Leadership, Business Development and Marketing groups to explore opportunities for new business through social media
Maintaining expertise on emerging social trends and technologies
Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns
Recommend new strategies based on data and testing
Experience in Audience research, audience building and ad creation
Excellent knowledge of Instagram ads manager and other social media best practices
Knowledge on responding to comments, compile campaigns and create content for Instagram
Organize hypotheses and recommendations for enhancing campaign performance
Understanding of Google Analytics and Google Tag Manager is a plus
Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications

Requirements:

7-8 years of experience working on social campaigns/ campaign manager / FB marketing in media agencies
Strong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces: Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile

Platforms

Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization
Bachelors degree, MBA Marketing will be an added advantage
Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities
Excellent organization and time management skills to complete tasks on time.
Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point)
Excellent analytical skills with ability to mine data to inform decisions

Social Media Associate Manager