Job Description

Job Title

Assistant Manager-Sales

About The Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

Job Description

Analysts are individual contributors
Requires conceptual knowledge in own area of expertise; develops practical experience
Understands key business drivers; uses this understanding to accomplish own work
No supervisory responsibilities but may provide guidance to new analysts/associates
Solves standard problems by identifying solutions based on standard practices
Impacts quality of own work; works within guidelines and policies
Explains information to others in straightforward situations

Field Sales Job Family Description

Roles in this job family work to sales performance targets. They are typically selling to and supporting customers who sell directly to the consumers or resellers/third party partners who sell directly to the customers within a given territory. Sales can occur in a wide range of settings including premium venues, and therefore some roles within this job family require a curated knowledge or Diageo's most prestigious reserve brands portfolio.

Typical Role Requirements

Qualification: MBA in Sales & Marketing

Experience:

> 4 years experience in sales & marketing

Knowledge & skills: Must have experience in handling distributors and retailers in an aggressive market environment

Team Handling Skills
Business Acumen
Communication

Best suited for someone who

Knows how to get the best out of people and can be a source of inspiration
Is a great coach
Is able to plan for others and structure their working

AREAS OF RESPONSIBILITY

1 Strategy and planning

Responsible for the secondary sale in the state / territory.
Develop and maintain the sales and marketing business plan.
Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.
Responsible for maintaining the MOP in the state / territory.
Should be able to counter extreme environmental challenges to business

2 Grow market share

Regularly conduct retail outlet audits to study market share movements and track market share.
Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.
Work with the team to correct market working discipline, daily targets vs achievement tracking.
Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices.

3 People and Organization

Responsible for developing the team through motivation, counselling, skills development and product knowledge development.
Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
Recognize and celebrate team and team member accomplishments.
Ensure sales and product training are provided to the team and off-roll sales personnel as required from time to time for enhancement of productivity

4 Schemes and promotions

Design and execute volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.
Plan & execute consumer centric activities in the state – focus on generating trials and increase penetration.
Responsible for promotional budget for the brands at the retail level. Utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness. Activation - aligning to the national agenda

5 Retail outlet management

Ensure the RTC implementation at the retail outlets in the territory / state.
Maintain the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.
Align the team for execution of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

6 Stock, SKU & Depot Management

Set clear objectives for the team in terms of width and dept. of distribution at the retail universe by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
Manage the new product launches in the region.
Monitor stock transfer and overall depot management

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity Statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type

Regular

Primary Location:

Sikar

Additional Locations :

Job Posting Start Date

2025-06-23