Mantras2success Consultants is seeking a passionate and strategic Social Media & Community Manager to own our client's social voice within the gaming industry. You will be responsible for growing and engaging a global audience across all studio channels (LinkedIn, X/Twitter, Instagram, Facebook, Reddit, YouTube, Discord, Steam) and game-specific handles. Your success will directly translate into deeper fan loyalty, stronger publisher and client relationships, and measurable business impact.

Key Responsibilities

Strategy & Planning: Build comprehensive monthly and quarterly content calendars that align with product launches, live-ops beats, and service-sales goals. Set clear KPIs and growth targets for all social channels.
Content Creation: Ideate, script, and publish engaging platform-native posts (short-form video, carousels, threads, memes, and dev diaries). This includes briefing designers, capturing compelling in-engine clips, and writing punchy copy that perfectly mirrors each brand's tone.
Community Management: Actively monitor and moderate platforms like Discord, Reddit, X, Steam forums, and comment threads. Surface valuable feedback to development and art teams, and ensure prompt follow-up with players.
Relationship Building: Proactively engage with fans, influencers, media, publishers, platform representatives, and B2B prospects. Arrange key beat placements and facilitate valuable creator collaborations.
Outreach & Growth: Run targeted follow/DM campaigns from game handles, especially on X, reaching out to studios, gamers, and ecosystem partners. Execute paid social and user-generated content (UGC) contests when strategically needed.
Analytics & Reporting: Track key metrics such as reach, engagement, sentiment, Customer Acquisition Cost (CAC), and conversion rates. Present actionable insights and iterate on strategies weekly based on performance.
Trend Scouting: Identify emerging social channels (e.g., Threads, Kick) and timely memes. Recommend first-mover experiments to capitalize on new opportunities.

Must-Have Qualifications

2-3 years of experience owning social media & community for a consumer-facing entertainment, tech, or lifestyle brand (e.g., OTT/streaming, esports, comics/anime, mobile apps, consumer tech, sports/athleisure, or any other industry involving direct consumer/user interaction with products or services).
Deep understanding of gamer culture, platform algorithms, and indie/AA industry dynamics.
Excellent written English communication skills.
Hands-on experience with at least one social media management suite (e.g., Hootsuite, Sprout Social, or Buffer) and Canva.
Familiarity with Steamworks back-end, Discord moderation tools, and paid social dashboards.

Bonus Points

Prior success launching Web3/NFT communities or XR titles.
An existing influencer roster or press contacts within horror, racing, or indie game niches.
Basic graphic design or motion design skills, or comfort using generative AI tools for ideation.

KPIs You Will Own

Follower & engagement growth (Month-over-Month & Year-over-Year) per channel.
Community response time and sentiment score.
Lead/partner inquiries sourced via social media.
Campaign Click-Through Rate (CTR), cost-per-view, and conversion to wish-lists or demo sign-ups.
Discord Monthly Active Users (MAU) and retention rates.

Social Media & Community Manager (Gaming)