Growth Marketing Manager

Role Summary:

We are looking for a data-driven and creative Growth Manager to drive customer acquisition, retention, and monetization. This role will involve cross-functional collaboration with marketing, sales, business development, operations, and analytics to implement scalable growth strategies and deliver measurable results.

Key Responsibilities:

1. Customer Acquisition & Funnel Optimization

Design and execute acquisition strategies across digital, referral, and partnership channels.
Collaborate closely with digital marketing and sales teams to monitor and optimize lead flow, quality, conversion rates, and customer acquisition costs.
Drive continuous improvement across the entire funnel — from traffic generation to lead qualification to final conversion.
Plan and implement integrated, marketing-linked campaigns (seasonal, lifecycle-based, or content-led) that directly drive user acquisition.

2. Customer Profiling, Segmentation & Targeting

Develop rich customer personas and segmentation models using behavioral, demographic, and transactional data.
Use segmentation insights to shape acquisition targeting, messaging, and personalized engagement strategies.
Work with analytics, sales & operations teams to build and maintain robust profiling frameworks that evolve with customer needs.

3. Usage Growth & Lifecycle Engagement

Identify gaps in product or service usage and implement programs to drive both width (number of use cases) and depth (frequency/intensity) of usage.
Design and deploy lifecycle marketing programs (onboarding, re-engagement, upsell, win-back) tailored to customer segments and journeys.
Optimize user journeys across touchpoints to improve retention and reduce churn.

4. Experimentation & Growth Analytics

Lead A/B tests and growth experiments to validate hypotheses around features, pricing, channels, and messaging.
Define key growth metrics (e.g., CAC, LTV, ARPU, churn, activation rate) and set up dashboards for ongoing performance tracking.
Translate data into actionable insights and strategic recommendations.

5. New Offerings, Bundles & Monetization Strategy

Curate and validate new product/service bundles based on customer feedback, usage patterns, and emerging needs.
Work with Partnerships & Procurement teams to co-create offerings that enhance customer value and increase revenue per user.
Conduct pricing and positioning experiments to identify optimal go-to-market strategies.

6. Strategic Partnerships & Ecosystem Development

Identify and recommend partnership opportunities that align with customer needs, enhance product value, or open up new acquisition channels.
Act as the internal voice of the customer to guide the partnerships team on whom to engage and how to structure value exchange.
Support co-marketing or bundled offerings with partners to drive mutual growth.

7. Strategic Growth Initiatives

Lead high-impact, cross-functional growth projects targeting acquisition, ARPU expansion, retention, or market penetration.
Work closely with senior leadership to prioritize and execute initiatives aligned with overall business goals.
Act as the connective tissue between marketing, sales, business development, partnerships and technology teams for growth-focused execution.

Requirements:

Education from a Tier 1 College in engineering and/or MBA (Engineering+MBA preferred)
3–8 years of experience in growth, revenue, category product marketing, or performance marketing roles
Previous experience in an early start-up would be a big plus
Strong understanding of growth metrics, user acquisition tactics, and funnel optimization
Experience running experiments and A/B tests, with an understanding of statistical significance
Analytical mindset with the ability to derive actionable insights from data.
Strong communication and project management skills.

If you possess the following attributes in addition to the above requirements, you should be a very good fit for this role.

· Excited about wanting to work in a start-up

· Self-motivated & loves taking initiative

· Growth mindset, focussed on improving business outcomes

· Focused on problem-solving, has a solution-oriented mindset

· Loves to come up with new ideas, loves putting ideas into execution

· Able to hustle, willing to get his/her hands dirty

· Embraces ambiguity & uncertainty

· Excellent team player, can work very well with cross-functional stakeholders

· Ability to multitask on multiple moving items at the same time

· Very high attention to detail

About Pinch

Pinch is a home concierge and lifestyle management company built to simplify and elevate everyday living. We provide end-to-end support for our clients daily needs—from personal tasks and out-of-home errands to household management and curated lifestyle services.

At Pinch, we simplify lives of our customers by removing everyday worries so they can do what drives them and gives them meaning and joy. Whether it's creating memories with loved ones, exploring new passions, or simply enjoying the beauty of the moment, our services help our customers make time for more.