Role purpose

The prime purpose of the Market Segment Lead (MSL) is ensuring the development of superior across-crops portfolio that will address grower/ customer needs based on Target Product Profile (TPP) developed in conjunction with the business functions.
The MSL function will represent the Seeds Development (SD) organization in the market and be responsible for translating market needs and business plan into resource and strategy.

Accountabilities

Trialing:

End to End responsibility of all stage 5 trials. This includes (when needed): seed shipments, trial preparation, trial management, data collection, data summary, data quality, advancement decisions and all other activities involving data generation.
Support Early stage trialling activities in collaboration with Breeding Project Leads.
Engage with Stage 6 product placement.

Data:

Drive data driven decision processes through adoption of new tools and capabilities. This includes, environmental modelling, high throughput phenotyping methods aiming to improve efficiency and data quality.
Collect and report product testing KPI s.
Engage with product advancement process and pipeline assessment.

Management:

Lead a market segment team to deliver the strategy and product portfolio.
Manage performance, priorities and career development of all members of the MST.
Collaborate with SD functions and portfolio managers and develop the strategic MS plan that will support the business objectives for the region. Perform annual quantitative pipeline assessment to support the investment in certain crop/ region.
Develop resource plan and budget forecast (excl. budget management) to support market needs. This includes seed shipments, compliance, grower/ field contracts, labour and other activities aiming to secure product development in the market across all crops.
Engage with the budget planning process, pipeline review and 5Y plan exercise

Knowledge, experience & capabilities

Critical knowledge

Market Segment Lead SA and SEA