Job Title: Creative Strategist

Location: Gurugram, Sector-67

Timing: 10:00 am to 7:00 pm

Working days: Monday to Friday (WFO) and Saturday (WFH)

Experience: 3-5 Years of Experience

Salary: As per the market standard

No. of Vacancies: 01

About Conscious Chemist

Conscious Chemist is a science-backed skincare brand focused on creating effective, transparent, and accessible formulations. We aim to simplify skincare through education-driven content and build a strong, informed community of consumers.

Role Overview

We are looking for a creative and insight-driven Content Strategist to lead our content direction across digital platforms. This role will be responsible for building a strong brand voice, driving engagement, and creating content that educates, converts, and builds trust with our audience.

Key Responsibilities

Content Strategy & Planning

Develop and execute a comprehensive content strategy aligned with brand goals and campaigns
Plan monthly content calendars across Instagram, YouTube, website, and email
Identify key content themes based on consumer insights, trends, and product launches

Brand Voice & Messaging

Define and maintain a consistent brand tone and voice across all channels
Translate scientific skincare concepts into simple, engaging, and relatable content
Ensure all content reflects the brand's science-backed and transparent positioning

Content Creation & Execution

Conceptualise and script content for reels, ads, influencer collaborations, and campaigns
Work closely with designers, video editors, and performance teams to execute content
Oversee copywriting for social media, website, product pages, and performance ads

Influencer & Campaign Strategy

Collaborate with the influencer team to create high-performing content briefs
Build campaign narratives that drive awareness, engagement, and conversions

Performance & Optimization

Track and analyse content performance using metrics like engagement, CTR, conversions
Continuously optimise content based on data insights and platform trends

Qualifications & Skills

2–5 years of experience in content strategy, social media, or digital marketing (preferably in beauty/skincare/D2C brands)
Strong understanding of Instagram, YouTube, and short-form video trends
Excellent copywriting and storytelling skills
Ability to simplify scientific or technical information into consumer-friendly content
Experience working with cross-functional teams (design, performance, influencer marketing)
Analytical mindset with the ability to interpret data and improve content performance

What We're Looking For

A consumer-first thinker who understands skincare audiences
Someone who balances creativity with performance-driven thinking
A strong sense of aesthetics, trends, and storytelling
Proactive, collaborative, and execution-focused