Role: Senior Digital Marketing Manager

Location: [Bangalore-Hybrid]

Experience: 7–12 years

Industry Focus: Healthcare / Health-tech / Wellness

Reporting to: Director of Marketing / CMO

About the Role

We are looking for a results-driven Senior Digital Marketing Manager to lead, optimize, and expand our digital footprint in the healthcare sector. You will drive our digital efforts across SEO, paid media, influencer marketing, Amazon ads, and more—crafting campaigns that don't just perform but educate and engage.

This role is for someone who understands how patients search, trust, and convert in the digital world. Someone who is driven by ROAS, lead quality, funnel health, and brand authority.

Key Responsibilities

Strategy & Planning

Develop, execute, and manage integrated digital marketing strategies across SEO, SEM, SMM, Email, Influencer, and Marketplace channels
Design and optimize patient acquisition funnels for B2C and B2B healthcare segments
Plan monthly and quarterly budgets with performance forecasting

Search Engine Optimization

Oversee technical, on-page, and off-page SEO efforts
Collaborate with content and web teams to grow a high-ranking, medically safe content ecosystem
Improve keyword rankings, domain authority, and local visibility

Performance Marketing

Lead Meta, Google, LinkedIn, YouTube, and display campaigns
Monitor and optimize metrics like CAC, CPL, CPV, ROAS, and conversion rates
Build and refine custom audiences and remarketing funnels

Amazon Ads & Marketplace Marketing

Create and manage PPC campaigns for healthcare and D2C products on Amazon
Analyze keyword performance, optimize ACoS, and ensure listing health

Social Media & Influencer Marketing

Plan and execute brand-building and awareness campaigns with health-relevant influencers
Manage monthly social calendars across platforms including Instagram, LinkedIn, and YouTube
Collaborate with creators and partners for broader reach and engagement

Email Marketing & Automation

Build and optimize lifecycle campaigns for user nurturing, retention, and upsell
Use CRM and automation platforms like Mailchimp, Zoho, or HubSpot

Team and Vendor Management

Lead a digital team of 3 to 6 members
Collaborate with external vendors (ad agencies, influencer networks, SEO partners)
Set performance KPIs and run weekly reporting and feedback cycles

Qualifications & Skills

7+ years of hands-on digital marketing experience, with at least 3 years in healthcare or wellness
Proven success in managing end-to-end digital campaigns across key channels
Strong understanding of patient behavior in digital healthcare environments
Proficient in tools like Google Analytics, Tag Manager, Search Console, Data Studio
Strong command over paid platforms like Meta, Google, LinkedIn, YouTube, Amazon Ads
Experience with marketing automation and CRM tools such as HubSpot or Salesforce
Excellent communication, stakeholder, and team management skills

Preferred but Not Mandatory

Experience with hospitals, diagnostic chains, med-tech, or wellness products
Certifications in Google Ads, Meta Blueprint, or related fields
Background in CRO, landing page optimization, or A/B testing
Understanding of HIPAA or healthcare data compliance standards

What We Offer

Leadership opportunity in a growing healthcare and wellness brand
Transparent, data-led, and performance-focused culture
Competitive compensation with growth-linked incentives
Hybrid or remote work flexibility
Opportunity to scale into a Head of Digital role within 12 to 18 months

Sr Digital Marketing Manager