1. Omnichannel Marketing Strategy & Execution:

Develop and execute integrated omnichannel marketing campaigns across digital, social, email, programmatic, search, and traditional channels.
Align campaign strategies with client objectives, regulatory requirements, and industry best practices.
Optimize marketing efforts using data-driven insights and analytics.

2. Campaign Management:

Oversee the planning, execution, and performance tracking of marketing campaigns.
Collaborate with campaign operations, creative, content, and analytics teams to ensure consistent messaging and brand alignment.

3. Client & Stakeholder Collaboration:

Act as the primary marketing contact for pharmaceutical clients, ensuring seamless communication and alignment.
Work cross-functionally with internal teams, agencies, and external vendors to drive marketing initiatives.
Provide strategic recommendations to clients based on market trends and campaign performance data.

4. Performance Monitoring & Optimization:

Track key performance indicators (KPIs) and generate insights to improve campaign effectiveness.
Use marketing analytics tools to assess audience engagement, ROI, and conversion rates.
Continuously refine marketing approaches based on data and client feedback.

5. Compliance & Industry Alignment:

Ensure all marketing efforts comply with pharmaceutical regulations (FDA, HIPAA, etc.).
Stay updated on industry trends, best practices, and regulatory changes affecting pharma marketing.

5-7 years of experience in marketing management, preferably in pharmaceutical or healthcare marketing.
Strong background in digital marketing, omnichannel strategies, and campaign execution.
Deep understanding of omnichannel marketing principles.
Strong project management skills with the ability to handle multiple campaigns simultaneously.
Proficiency in data analytics, reporting, and campaign optimization.
Excellent communication and stakeholder management skills.
Bachelors/Masters degree in Marketing, Business, Communications, or a related field.
Certification in digital marketing, project management, or marketing automation is a plus.

Lead - Omnichannel Marketing