Create plan, strategy and execute integrated digital marketing campaigns for our brand and drive initiatives to generate awareness, engagement, consideration and generate enquiries.

Works closely with the Digital head / Sales team to develop digital marketing strategy aligned to our marketing objectives by studying market insights, competition data and identifying future trends.

Primary deliverable is Lead Generation.

Develop, execute, monitor and optimize various Link Building Strategies and improve keyword search rankings on various search engines.

Optimize website copy, landing pages, articles, blogs, portfolio, etc. for search engine marketing.

Perform ongoing keyword discovery, expansion and optimization to rank higher in organic searches.

Measure and report performance of overall digital marketing campaigns against goals (ROI and KPIs) - weekly, monthly, quarterly.

Regularly monitor, optimize, generate leads via various Paid Ads marketing using Google Ads, LinkedIn Ads, Bing Ads, etc..

Build effective Guest Posting, Content Marketing, Influencer marketing, etc. strategies.

Define, monitor, execute, optimize various Content Marketing plans.

Plan, build, execute, monitor and optimize the brand presence on various social media channels like LinkedIn, Twitter, Facebook etc.

Manage all our digital marketing channels.

Collaborate with designers to create a great online experience.

Expand our content library to include other formats including video, infographics, webinars, podcasts, calculators, and tools.

Improve conversion rate from search results to website visitors.

Requirements

You have a minimum 4+ years of Digital Marketing / SEO experience in IT / Software Development Services industry for US and/or European market for a software company.

You have completed your academics with Marketing specialization.

You have excellent written and verbal communication skills in English.

You have extensive experience in SEO, PPC, Organic rankings, Organic search optimization, lead generation for Software Development Services.

You have a good understanding of various software development services and programming languages like Java, Dot Net, Mobile, Python, etc..

You have extensive experience in understanding all the metrics and understanding various report parameters in Google Analytics, Google Search Console, etc.

You have strong foundational SEO understanding: On page, Off page, blog strategy, keyword research, content creation, content optimization, etc.

You have strong knowledge of various ranking factors and search engine algorithms.

You have experience in building, monitoring, optimizing, etc. various Ad campaigns in Google Ads, LinkedIn Ads.

You are willing to go extra-mile and hustle to achieve marketing goals.

You have excellent attention-to-detail ability and presentation skills.

You do not have any timing constraints.

Digital Marketing / SEO Executive