At Trackier, we're building SaaS (software as a service) products that are used in more than 20+ countries across the world. Over the last 9 years, Trackier has helped create industry standards in Performance Marketing and Mobile Marketing products and have helped brands grow their website conversions through partners by our suite of products across Performance, eCommerce, Mobile.

Trackier is Customisable Performance Marketing Software used by Ad Networks, Agencies and Advertisers to manage publisher relations. The Trackier Performance Marketing Platform enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place

Role

You will lead the Demo & Onboarding vertical, managing a team (a mix of seasoned operators and new hires) responsible for product demos, onboarding, account management, technical implementations (SDK/API/tracking setup), and end-to-end customer lifecycle management. You'll set the strategy, build the systems, and stay close enough to the work to coach your team through complex demos, technical escalations, and go-live decisions.

We're looking for a proactive, ownership-driven leader who moves from firefighting to foresight, anticipating risk, building repeatable processes, and developing people rather than solving every problem themselves. Someone who doesn't wait to be told what needs to be done but leads with confidence.

Key Responsibilities :

Team Leadership & People Management

Build, mentor, and scale a high-performing Demo & Onboarding team, ramping new hires quickly while continuing to develop tenured team members through clear expectations and structured coaching
Drive strong account management by building long-term client relationships and acting as a strategic partner
Run a strong management cadence: weekly 1:1s, demo and onboarding reviews, performance dashboards, and quarterly goal-setting tied to onboarding TAT, go-live quality, and demo effectiveness
Identify and lead revenue growth opportunities through upsell, cross-sell, and account expansion for self & team
Identify high-potential talent and create development paths; build the next layer of leadership within the function
Set the cultural bar for the team, proactive ownership, hands-on execution, and customer-first thinking and hold the team accountable to it
Take ownership of key performance metrics, including response timelines (TAT), customer satisfaction, retention, and revenue contribution

Onboarding Excellence & Time-to-Value

Own onboarding outcomes end-to-end: kickoff, requirement gathering, SDK/API integration, tracking setup, validation, and successful go-live
Drive measurable improvements in response TAT, first-value milestones, activation rates, and customer confidence at handoff
Build visibility across the entire onboarding portfolio, every account's stage, blockers, and next action should be known at any point in time
Anticipate risks early, identify delays, gaps, or misalignment before they escalate and coach the team to do the same

Technical Implementation Leadership

Be the senior technical authority for the team across SDKs, APIs, pixels, postbacks, and attribution flows (web and app)
Coach the team through complex integrations, REST APIs and Postman, SDK debugging, GTM, Google Ads, GA, and the broader attribution ecosystem
Drive every technical escalation to closure, root-cause it, fix the underlying gap, and prevent the next one. Channel recurring technical themes back into Product and Engineering as structured roadmap input

Requirements

What You Should Have :

7+ years of experience in Onboarding, Implementation, or Technical Customer Success in B2B SaaS with at least 3+ years directly managing teams
Proven track record of leading and scaling teams in fast-paced SaaS environments, ideally including managing a mix of senior and new hires
B.Tech / BE is mandatory
Adtech / Martech domain knowledge is a plus, deep working knowledge of attribution (MMP and web), tracking flows, SDKs, APIs, pixels, and postbacks
Strong technical foundation: REST APIs and Postman, SDK/API integrations and troubleshooting, Google ecosystem (GTM, Google Ads, GA), HTML/CSS/JS basics, and SaaS architecture
Demonstrated ability to handle stakeholder conversations with confidence and to coach a team to do the same
High proficiency in using AI tools to drive team speed, quality, and scale, paired with strong human judgment, contextual thinking, and personalisation
Excellent verbal and written communication

How You Work & Who You Are (Non-Negotiable) :

Proactive and execution-driven, you anticipate and act, not wait and react. You expect the same from your team
Demonstrates strong adherence to SLAs, with a clear understanding that timely responses and prompt acknowledgement of client concerns are critical priorities
Outcome-oriented, you lead with metrics (TAT, activation, CSAT, escalation rate) and connect every initiative to measurable business impact
Hands-on when it matters: you can jump into a demo, an at-risk onboarding, or a near-churn situation and personally move it forward
Calm and structured under pressure, you bring clarity in ambiguity and stability to the team in fast-moving situations
Cross-functionally credible, trusted by Sales, Product, and Engineering as a strategic peer, not just a coordinator

Benefits

Comprehensive medical insurance coverage
5-day working culture
Competitive, industry-leading salary structure
Lucrative reimbursement policy

Associate Director - Customer Success