SQL and data analysis, Data layer architecture and event-based tracking, User behaviour and funnel analysis, Conversion rate optimisation, E-commerce and digital customer journey analysis, Data interpretation and insight generation, Product metrics KPIs and dashboards, Heatmap clickmap and session analysis, CleverTap, Stakeholder communication and collaboration, Product and digital analytics, or MoEngage, A/B testing and experimentation, Product analytics tools such as Mixpanel