Job Title: Amazon PPC Manager / Performance Marketing Manager (Nutraceuticals / VMS)

Department: E-commerce Performance Marketing

Location: Bangalore

Experience: 37 years (India mandatory; Global exposure preferred)

Role Summary

Our client is a fast-growing Nutraceuticals / VMS / Health & Wellness brand operating across India, UAE, and the USA.

They are looking for an Amazon PPC Manager who can scale revenue profitably while maintaining strong TACoS and organic ranking in regulated categories.

This role requires hands-on ownership of Amazon Advertising across SP, SB, SBV, SD, with a deep understanding of keyword ranking behaviour, compliance, and high-SKU complexity.

Key Responsibilities

End-to-End Amazon PPC Ownership
Own Amazon Ads across SP, SB, SBV, SBD & SD
Build structured campaigns for new launches and scale-ups
Manage budgets with tight ACOS / TACoS control
Perform daily bid optimisation, search term mining & negative keyword management
Align PPC strategy with organic ranking and marketplace goals
Keyword Research & Ranking Strategy
Conduct deep keyword research using Helium10, Brand Analytics, Data Dive, etc.
Identify ranking opportunities and competitive gaps
Run ranking-focused campaigns for nutraceutical / VMS keywords
Improve organic rank through strategic ad support
Creative & Sponsored Brand Management
Work with design teams on Sponsored Brand creatives, videos & storefronts
Test creatives to improve CTR and CVR
Optimise placements and formats for scale
Measurement, Optimisation & Reporting
Build weekly PPC dashboards linking ads ? organic ? TACoS
Identify wastage, poor-quality keywords, and over-indexed spends
Improve ROAS while scaling topline
Share clear, actionable insights with leadership
Cross-Marketplace & Global PPC
Own India PPC; support USA & UAE marketplaces as required
Adapt strategies to different competition, CPCs, and compliance environments
Category-Specific Expertise (Critical)
Understand advertising restrictions for Nutraceuticals / VMS / health claims
Ensure creatives and keywords remain compliant
Experience handling premium, science-backed health brands

KPIs

TACoS
ACOS / ROAS
Organic keyword ranking
Revenue from ads
Wastage reduction
CTR & CVR improvements

Requirements

Must-Have

37 years of Amazon PPC experience
Hands-on experience with SP, SB, SBV, SD
Experience in Nutraceuticals / VMS / Supplements / Health / FMCG
Proven track record improving TACoS and organic ranking
Experience managing 20+ SKUs simultaneously
Strong analytical skills (Excel + Ads Console)

Good to Have

Global marketplace exposure (USA / UAE)
DSP experience (optional)
Experience working closely with marketplace & content teams

What The Client Is Looking For

Performance-first mindset
Strong ownership and execution discipline
Data-driven decision making
Comfort working in regulated, competitive categories

Skills: amazon,ppc,performance marketing

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